Online Grocery Industry in Brazil
carrefour.com.breCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Brazilian Food eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Brazilian Food eCommerce Market generated an eCommerce revenue of US$1,100m in 2024, reflecting an eCommerce growth rate of 15-20% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 15-20%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Brazilian Food eCommerce Market, monthly revenues in April of 2025 were US$118m. This represents a change of 15-20% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Brazilian Food eCommerce: Product Categories
In the Brazilian Food eCommerce Market, Fresh Food is the largest category, contributing 47% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Fresh Food (47%)
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Biggest Online Retailers in Brazilian Food eCommerce
The largest eCommerce retailer in the Brazilian Food eCommerce Market is carrefour.com.br, with an online revenue of US$317m in 2024. Its revenue changed by 15-20% in 2024. Following in second place is mercadolivre.com.br, followed by casasbahia.com.br in third place.
carrefour.com.brUS$317m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | carrefour.com.br | US$317m |
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- Unlock the full ranking of top eCommerce retailers in the market
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- Refine results with a wide range of filters for a sharper market view
Brazilian Food eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Brazilian Food eCommerce Market was 11.5-12.0%, while the cart abandonment rate was 71.0-71.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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2024Discount Rate
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2024Averager Order Value
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