Online Grocery Industry in Belgium

Top Online Store
Top Category
Fresh Food
Online Share
0-5%

eCommerce Revenue

US$306m
2024

Growth

10-15%
2024

Growth Forecast

15-20%
24/25

Average Order Value

2024

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eCommerce Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Belgian Food eCommerce Market generated an eCommerce revenue of US$306m in 2024, reflecting an eCommerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 15-20%.

Annual Revenue

US$306m
2024

Annual Growth Forecast

15-20%
24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
306
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Belgian Food eCommerce Market, monthly revenues in April of 2025 were US$27m. This represents a change of 0-5% from the previous month.

Revenue Current Month

US$27m
04/25

Growth from Previous Month

0-5%
03/25-04/25

Monthly Revenue (in Million US$)

12/2024
01/2025
02/2025
03/2025
27
04/2025

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eCommerce Product Categories

In the Belgian Food eCommerce Market, Fresh Food is the largest category, contributing 52% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Fresh Food (52%)

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Biggest Online Retailers

The largest eCommerce retailer in the Belgian Food eCommerce Market is delhaize.be, with an online revenue of US$93m in 2024. Its revenue changed by 10-15% in 2024. Following in second place is ah.be, followed by jumbo.com in third place.

# 1
Biggest Category

Grocery

Biggest Country

Belgium

Growth 24/25

5-10%

Revenue

US$93m

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eCommerce Penetration & Online Market Share

The Belgian Food eCommerce Market reached an online share of 0-5% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 0-5% in 2025.

Online Share

0-5%
2024

Online Share Forecast

0-5%
2025

Online Share/eCommerce Market Share

2022
2023
0-5%
2024
0-5%
2025
2026

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eCommerce Transaction KPIs: Conversion Rate, Return Rate

In 2024, the add-to-cart rate for the Belgian Food eCommerce Market was 11.0-11.5%, while the cart abandonment rate was 52.5-53.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

11.0-11.5%2024
52.5-53.0%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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