Wayfair Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Wayfair Revenue & Turnover
Wayfair Annual Revenue & Growth by Year
Wayfair's annual sales on its online store wayfair.com amounted to US$9,817m in 2024. This represents a change of <0% from the previous year. Wayfair's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Wayfair Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Wayfair, revenues in July of 2025 were US$859m on its domain wayfair.com. This marks a change in monthly revenues of 0-5% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Wayfair Sales by Country & Market Shares
Wayfair's main market is the United States, where its main online store, wayfair.com, generated 100% of revenues in 2024. Wayfair engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Wayfair Revenue Split by Product Categories
Wayfair sales by product category provide a deeper look into its income structure. Wayfair's most significant category is Furniture & Homeware, which accounts for 43% of total sales in 2024 at its largest online store, wayfair.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Furniture & Homeware (43%)
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Wayfair Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Wayfair's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Wayfair either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Wayfair's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Wayfair Top Stores
Wayfair's flagship domain wayfair.com generated revenues of US$9,817m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by Net Sales (in Million US$)
wayfair.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | wayfair.com Wayfair, LLC | 9,817 |
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Wayfair Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Wayfair's largest online store wayfair.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
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