Crunchyroll Marketplace 1P vs 3P Split

Crunchyroll generated US$40m in total Gross Merchandise Volume (GMV) in 2025, of which 0% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.

Making 1P, 3P and Hybrid Comparable

Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.

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Crunchyroll GMV Composition Over Time

  • Crunchyroll's total GMV reached US$40m in 2025.
  • Crunchyroll's 1P net sales were US$37m, plus US$3m VAT on 1P, in 2025.
  • Crunchyroll's 3P GMV from third-party sellers was US$0m in 2025.

E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)

2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
US$40m
2025
2026
2027
1P Net Sales
VAT on 1P

Crunchyroll 1P vs 3P Share

  • First-party sales made up 100% of Crunchyroll's GMV in 2025.
  • Third-party sellers contributed 0% of Crunchyroll's GMV, or US$0m, in 2025.
  • Crunchyroll's 1P side combines US$37m net sales and US$3m VAT of the US$40m total in 2025.

E-Commerce Revenue Split 2025 by 1P & 3P (GMV in Million US$)

100%1P GMV
1P Net Sales
VAT on 1P

See the Full GMV Breakdown in Profiles

Full 1P and 3P history and sellers behind the GMV.

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Screenshot of the retailer profile in Profiles

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