Party City Company & Revenue
bradfordexchange.comRevenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Party City Revenue & Turnover
Party City Annual Revenue & Growth by Year
Party City's annual sales amounted to US$159m in 2024. This represents a change of <0% from the previous year. Party City is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Party City Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Party City, revenues in December of 2025 were US$14m. This marks a change in monthly revenues of 5-10% from November.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Party City Sales by Country & Market Shares
Party City's main market is the United States, where the retailer generated 94% of revenues in 2024. Party City engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Party City Revenue Split by Product Categories
Party City sales by product category provide a deeper look into its income structure. Party City's most significant category is Hobby & Leisure, which accounts for 57% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Hobby & Leisure (57%)
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Party City Customer Demographics and Shopper Insights
12% of the customers of partycity.com, the largest store of Party City, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 30% of the customers of partycity.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (12.0%)
Revenue Breakdown by Customer Income Groups
Low (30.0%)
Party City Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Party City's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Party City either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Party City's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Party City Top Stores
Party City's flagship domain partycity.com generated revenues of US$149m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | partycity.com Party City Corporation | 149 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Party City Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Party City reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.5-4.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Party City Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Party City, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Party City offers DoorDash.
Payment Provider
Shipping Provider
Shop Software
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