Easytoys Company & Revenue
Annual Revenue
Global Rank
Conversation Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Easytoys Revenue & Turnover
Easytoys Annual Revenue & Growth by Year
Easytoys's annual sales on its online store easytoys.nl amounted to US$105m in 2024. This represents a change of 10-15% from the previous year. Easytoys's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.
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Easytoys Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Easytoys, revenues in April of 2025 were US$9m on its domain easytoys.nl. This marks a change in monthly revenues of 0-5% from March.
Revenue Current Month
Growth from Previous Month
Monthly eCommerce Revenue (in Million US$)
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Easytoys Sales by Country & Market Shares
Easytoys's main market is the Netherlands, where its main online store, easytoys.nl, generated 91% of revenues in 2024. Easytoys engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Easytoys Revenue Split by Product Categories
Easytoys sales by product category provide a deeper look into its income structure. Easytoys's most significant category is Hobby & Leisure, which accounts for 80% of total sales in 2024 at its largest online store, easytoys.nl. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Hobby & Leisure (80%)
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Easytoys Top Stores
Easytoys's flagship domain easytoys.nl generated revenues of US$105m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
easytoys.nlIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | easytoys.nl EDC Retail B.V. | 105 |
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Easytoys Competitor Analysis & Similar Stores
bol.com is the closest competitor to Easytoys's largest online store easytoys.nl, with a similarity score of 90.4% in 2024. greetz.nl is another key store with a high similarity score of 90.2%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Easytoys Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Easytoys's largest online store easytoys.nl reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Easytoys Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Easytoys, the payment providers iDEAL (Bank transfer), Klarna (Invoice) and Mastercard (Cards) are available at its largest online store, easytoys.nl. Shipping providers, on the other hand, vary significantly depending on the market. Overall, easytoys.nl offers Not communicated.
Payment Provider
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Shop Software
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