Fossil Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Fossil Revenue & Turnover
Fossil Annual Revenue & Growth by Year
Fossil's annual sales on its online store fossil.com amounted to US$355m in 2024. This represents a change of 5-10% from the previous year. Fossil's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Fossil Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Fossil, revenues in July of 2025 were US$31m on its domain fossil.com. This marks a change in monthly revenues of 20-25% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Fossil Sales by Country & Market Shares
Fossil's main market is the United States, where its main online store, fossil.com, generated 49% of revenues in 2024. Fossil engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Fossil Revenue Split by Product Categories
Fossil sales by product category provide a deeper look into its income structure. Fossil's most significant category is Fashion, which accounts for 100% of total sales in 2024 at its largest online store, fossil.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (100%)
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Fossil Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Fossil's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Fossil either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Fossil's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Fossil Top Stores
Fossil's flagship domain fossil.com generated revenues of US$355m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by Net Sales (in Million US$)
fossil.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | fossil.com Fossil Group, Inc. | 355 |
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Fossil Competitor Analysis & Similar Stores
vancleefarpels.com is the closest competitor to Fossil's largest online store fossil.com, with a similarity score of 99.4% in 2024. cartier.com is another key store with a high similarity score of 99.4%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Fossil Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Fossil's largest online store fossil.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Fossil Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Fossil, the payment providers PayPal (E-wallets), Gift card (Other) and Credit cards not named (Cards) are available at its largest online store, fossil.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, fossil.com offers USPS (United States Postal Service).
Payment Provider
Shipping Provider
Shop Software
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- Exhaustive list of all payment and shipping methods
- Breakdown of shop software usage including version
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