Ftd Company & Revenue

Main Category
Main Country Selling to

Annual Revenue

US$207m
2024

Global Rank

871
2024

Conversation Rate

2.0-2.5%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Ftd Revenue & Turnover

Ftd Annual Revenue & Growth by Year

Ftd's annual sales on its online store ftd.com amounted to US$207m in 2024. This represents a change of <0% from the previous year. Ftd's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue

US$207m
2024

Annual Growth Forecast

<0%
24/25

eCommerce Revenue (in Million US$)

2022
2023
207
2024
2025
2026

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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Ftd Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Ftd, revenues in April of 2025 were US$13m on its domain ftd.com. This marks a change in monthly revenues of <0% from March.

Revenue Current Month

US$13m
04/25

Growth from Previous Month

<0%
03/25-04/25

Monthly eCommerce Revenue (in Million US$)

12-2024
01-2025
02-2025
03-2025
US$13m
04-2025

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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Ftd Sales by Country & Market Shares

Ftd's main market is the United States, where its main online store, ftd.com, generated 98% of revenues in 2024. Ftd engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

World Map

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Ftd Revenue Split by Product Categories

Ftd sales by product category provide a deeper look into its income structure. Ftd's most significant category is Hobby & Leisure, which accounts for 100% of total sales in 2024 at its largest online store, ftd.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Hobby & Leisure (100%)

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Ftd Financial Analysis: Earnings, Net Worth, Profits

Regularly updated figures from Ftd's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2018, Ftd's gross profit was US$354m, while its operating profit was -US$224.6m.

Gross Profit

US$354m
2018

Operating Profit

-US$224.6m
2018

Net Income

2018

Earnings per Share

2018

Total Assets

2018

Total Equity

2018

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Ftd Number of Employees

Ftd had a headcount of 1,333 in 2018. Meanwhile approximately US$0.8m was generated per employee in 2018

Revenue per Employee (in Million US$)

2014
2015
2016
2017
US$0.8m
2018

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Ftd Top Stores

Ftd's flagship domain ftd.com generated revenues of US$207m in 2024. Forecasts expect a revenue change of <0% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
ftd.com
FTD, LLC
2021

2022

2023

2024

2025

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Ftd Competitor Analysis & Similar Stores

fromyouflowers.com is the closest competitor to Ftd's largest online store ftd.com, with a similarity score of 100.0% in 2024. 1800flowers.com is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

ftd.com
Main

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Ftd Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Ftd's largest online store ftd.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.

871

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2.0-2.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Ftd Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Ftd, the payment providers VISA (Cards), Mastercard (Cards) and American Express (Cards) are available at its largest online store, ftd.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, ftd.com offers UPS (United Parcel Service) and FedEx.

Payment Provider

VISA (Cards)

Shipping Provider

UPS (United Parcel Service)

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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