Fye Company & Revenue
Main Country Selling to
United StatesMain Category
Hobby & LeisureRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Fye Revenue & Forecast
Fye Revenue, Sales & Forecast
- Fye's e-commerce revenue reached US$1m in 2025.
- Fye's annual sales changed -10% year over year in 2025.
- In 2024, Fye's e-commerce revenue was US$2m.
Annual Revenue (GMV)
2025Forecast
2026Get Fye's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Fye's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesBenchmark Fye Against Any Retailer
See where Fye leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.
Discover Analyze & CompareFye Monthly Sales & Revenue Development
- Fye's monthly e-commerce sales reached US$0.1m in 10/26.
- Fye's monthly sales changed +5% versus the previous month in 10/26.
- Across 2025, Fye's e-commerce revenue totaled US$1m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
Compare with Other Retailers
Line up Fye's monthly trend against any retailer to see who is gaining.
Discover Analyze & CompareFye Top Stores by Revenue
- fye.com is Fye's largest store at US$1m in United States, a -10% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  fye.com | US$1m | -10% |
Fye has only one top store, so there are no other stores to compare it with in this table.
Fye Sales by Country
The United States is Fye's biggest market in 2025 at US$1m and a 100% share, ahead of the next largest markets.
Fye Revenue Share by Country
- United States is Fye's largest market at US$1m, a 100% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 100% | US$1m |
Fye Competitors
Fye's biggest store fye.com, at US$1m GMV, is most similar to merchnow.com at a 97.3 Match Score, ahead of uvabookstores.com at 96.7 and signals.com at 96.3.
Fye Competitor Landscape
- merchnow.com is the store most similar to Fye's biggest store at a 97.3 Match Score, with US$0.0bn GMV.
- uvabookstores.com ranks next as a similar store at a 96.7 Match Score and US$0.0bn GMV.
- signals.com follows at a 96.3 Match Score and US$0.0bn GMV.
Fye's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Fye Competitors & Similar Stores
- merchnow.com tops the stores most similar to Fye's biggest store at a 97.3 Match Score and a US$61 AOV.
- uvabookstores.com is a close alternative at a 96.7 Match Score and a US$79 AOV.
- signals.com follows at a 96.3 Match Score and a US$48 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| fye.com | US$1.4m | 2.9 | US$11 | |||
| 1. | merchnow.com | 97% | US$4.5m | 2.8 | US$61 | |
| 2. | uvabookstores.com | 97% | US$1.3m | 2.5 | US$79 | |
| 3. | signals.com | 96% | US$1.2m | 2.6 | US$48 | |
| 4. | winefolly.com | 96% | US$1.3m | 2.9 | US$57 | |
| 5. | gallerynucleus.com | 95% | US$3.3m | 2.5 | US$57 |
Fye Customer Demographics
At fye.com, Fye's biggest store, 39% of shoppers fall in the 18-to-24 age group and 37% sit in the low income group.
Fye Customers by Age & Income
- 39% of Fye shoppers fall in the 18-to-24 customer age group.
- 37% of Fye shoppers sit in the low income group.
- The age and income splits cover shoppers of fye.com, Fye's largest store.
Breakdown by Age Group
Breakdown by Income Group
Fye Conversion Rate & Transaction KPIs
Fye converts visits at a 3.9% conversion rate in 2025, generating 125,069 orders from 43,012 buyers at a 2.9 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Fye Average Order Value
- Fye's gross average order value (AOV) is US$13.28 in 2025.
- Discounts of US$1.45 and returns of US$1.08 took Fye's net AOV to US$10.75 in 2025.
- After US$0.55 VAT, Fye's final AOV was US$11.3 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Fye Monthly Number of Orders
- Fye recorded 9,993 orders in 10/26.
- Across 2025, Fye recorded 125,069 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Fye Monthly Number of Buyers
- Fye had 5,767 buyers in 10/26.
- Across 2025, 43,012 buyers shopped at Fye.
Number of Buyers
10/26Track Monthly Momentum
Track Fye's full monthly history to spot momentum and seasonality.
Monthly Number of Buyers (in Thousands)
Track Monthly Momentum
Track Fye's full monthly history to spot momentum and seasonality.
Fye Monthly Purchase Frequency
- Fye shoppers ordered about 1.7 times in 10/26.
- Across 2025, each Fye buyer placed 2.9 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
Compare with Other Retailers
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Fye Monthly Gross AOV After Deductions
- Fye's monthly gross AOV was US$11.44 in 10/26.
- For 2025, Fye's gross AOV before deductions was US$13.28.
Gross AOV
10/26Track Monthly Momentum
Track Fye's full monthly history to spot momentum and seasonality.
Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Fye's full monthly history to spot momentum and seasonality.
Fye Marketplace 1P vs 3P Split
Fye generated US$1m in total Gross Merchandise Volume (GMV) in 2025, of which 0% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.
Fye GMV Composition Over Time
- Fye's total GMV reached US$1m in 2025.
- Fye's 1P net sales were US$1m, plus US$0.1m VAT on 1P, in 2025.
E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)
Making 1P, 3P and Hybrid Comparable
Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.
Fye Product Categories
Hobby & Leisure is Fye's biggest product category in 2025 at 70%, ahead of the next-largest categories in the full breakdown of what it sells.
Fye Revenue Breakdown by Product Category
- Hobby & Leisure is Fye's largest product category at 70% of 2025 sales.
- Fashion is Fye's second-largest product category at 24% of 2025 sales.
- Care Products is Fye's third-largest product category at 4% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 70% | |||
| 2 | 24% | |||
| 3 | 4% | |||
| 4 | 3% |
See the Complete Fye Profile
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Fye's Competitors
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