Kendra Scott Company & Revenue

Main Category

Fashion

Main Country Selling to

United States

Revenue (GMV)

US$159m

2025

Global Rank

1,336

2025

Conversion Rate

2.0-2.5%

2025

Average Order Value

2025

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Revenue Development

Country & Category Splits

Company Financials

Transaction KPIs

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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Revenue & Turnover Sales by Country & Market Shares Revenue Split by Product Categories Customer Demographics and Shopper Insights Marketplace Sales: 1st & 3rd Party GMV Top Stores Other Retailers in the Market Transaction KPIs: Conversion Rate, Average Order Value Payment, Shipping and Shop Software Provider Landscape

Kendra Scott Revenue & Turnover

Kendra Scott Annual Revenue & Growth by Year

Kendra Scott's annual sales amounted to US$159m in 2025. This represents a change of 15-20% from the previous year. Kendra Scott is expected to see a growth rate of 10-15% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$159m

2025

Annual Growth Forecast

10-15%

25/26

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E-Commerce Revenue (GMV in Million US$)

2023

2024

159

2025

2026

2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Kendra Scott Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Kendra Scott, revenues in March of 2026 were US$12m. This marks a change in monthly revenues of 0-5% from February.

Revenue Current Month (GMV)

US$12m

03/26

Growth from Previous Month

0-5%

02/26-03/26

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Monthly E-Commerce Revenue (GMV in Million US$)

11-2025

12-2025

01-2026

02-2026

US$12m

03-2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Kendra Scott Sales by Country & Market Shares

Kendra Scott's main market is the United States, where the retailer generated 100% of revenues in 2025. Kendra Scott engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Kendra Scott Revenue Split by Product Categories

Kendra Scott sales by product category provide a deeper look into its income structure. Kendra Scott's most significant category is Fashion, which accounts for 99% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2025

Fashion (99%)

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Kendra Scott Customer Demographics and Shopper Insights

13% of the customers of kendrascott.com, the largest store of Kendra Scott, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 28% of the customers of kendrascott.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.

Revenue Breakdown by Customer Age Groups

2025

18-24 (13.0%)

Revenue Breakdown by Customer Income Groups

2025

Low (28.0%)

Kendra Scott Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Kendra Scott's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Kendra Scott either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Kendra Scott's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

2025

3P Share Forecast

2026

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1P/3P Revenue/Sales Split

2022

2023

2024

100%0%

2025

2026

1P Activity

3P Activity

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Kendra Scott Top Stores

Kendra Scott's flagship domain kendrascott.com generated revenues of US$159m in 2025. Forecasts expect a revenue change of 10-15% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1

kendrascott.com

Kendra Scott, LLC

2022

2023

2024

2025

2026

Position

Store

kendrascott.com

Kendra Scott, LLC

2021

2022

2023

2024

2025

159

2026

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Position	Store	2025
1.	kendrascott.com Kendra Scott, LLC	159
1.	kendrascott Example 123
2.	kendrascott Store Name Some 24
3.	kendrascott Emerald Emera
4.	kendrascott Rose HRU
5.	kendrascott Cake Store Company 24
6.	kendrascott Lime Database Inc.
7.	kendrascott Cyan CPU Chips Something
8.	kendrascott Gray Singal Company
9.	kendrascott Scissor Indigo

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Kendra Scott - Other Retailers in the Market

Online stores such as jared.com and shaneco.com are part of the wider e-commerce landscape in which kendrascott.com operates.

Overview of Retailers Across the Broader Market

kendrascott.com

jared.com

shaneco.com

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Kendra Scott Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Kendra Scott reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2025, offering insight into user behavior.

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Conversion Rate

2.0-2.5%

2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Kendra Scott Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Kendra Scott, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Kendra Scott offers UPS (United Parcel Service), FedEx and DHL.

Payment Provider

Mastercard (Cards)

Shipping Provider

UPS (United Parcel Service)

Shop Software

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