Mamaearth Company & Revenue
Annual Revenue
Global Rank
Conversation Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Mamaearth Revenue & Turnover
Mamaearth Annual Revenue & Growth by Year
Mamaearth's annual sales on its online store mamaearth.in amounted to US$63m in 2024. This represents a change of <0% from the previous year. Mamaearth's largest online store is expected to see a growth rate of 30-35% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
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Mamaearth Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Mamaearth, revenues in May of 2025 were US$8m on its domain mamaearth.in. This marks a change in monthly revenues of 15-20% from April.
Revenue Current Month
Growth from Previous Month
Monthly eCommerce Revenue (in Million US$)
For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.
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Mamaearth Sales by Country & Market Shares
Mamaearth's main market is India, where its main online store, mamaearth.in, generated 100% of revenues in 2024. Mamaearth engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Mamaearth Revenue Split by Product Categories
Mamaearth sales by product category provide a deeper look into its income structure. Mamaearth's most significant category is Care Products, which accounts for 98% of total sales in 2024 at its largest online store, mamaearth.in. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Care Products (98%)
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Mamaearth Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Mamaearth's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2023, Mamaearth's gross profit was US$2m, while its operating profit was US$2m.
Gross Profit
Operating Profit
Net Income
2023Earnings per Share
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Mamaearth Number of Employees
Mamaearth had a headcount of 2,940 in 2023. Meanwhile approximately US$0.1m was generated per employee in 2023
Revenue per Employee (in Million US$)
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Mamaearth Top Stores
Mamaearth's flagship domain mamaearth.in generated revenues of US$63m in 2024. Forecasts expect a revenue change of 30-35% in the coming year.
Top Online Stores by Net Sales (in Million US$)
mamaearth.inIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | mamaearth.in Honasa Consumer, Ltd. | 63 |
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Mamaearth Competitor Analysis & Similar Stores
tirabeauty.com is the closest competitor to Mamaearth's largest online store mamaearth.in, with a similarity score of 100.0% in 2024. thedermaco.com is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
mamaearth.in
Maintirabeauty.com
100.0%thedermaco.com
100.0%Compare This Retailer With the Right Peers
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Mamaearth Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Mamaearth's largest online store mamaearth.in reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.0-1.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Mamaearth Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Mamaearth, the payment providers Mastercard (Cards), VISA (Cards) and Bank transfer/cash in advance (Bank transfer) are available at its largest online store, mamaearth.in. Shipping providers, on the other hand, vary significantly depending on the market. Overall, mamaearth.in offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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