Justmylook Company & Revenue
Main Country Selling to
United KingdomMain Category
Care ProductsRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Justmylook Revenue & Forecast
Justmylook Revenue, Sales & Forecast
- Justmylook's e-commerce revenue reached US$37m in 2025.
- Justmylook's annual sales changed +12% year over year in 2025.
- In 2024, Justmylook's e-commerce revenue was US$33m.
Annual Revenue (GMV)
2025Forecast
2026Get Justmylook's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Justmylook's full revenue forecast in Profiles to size future demand and plan ahead.
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Discover Analyze & CompareJustmylook Monthly Sales & Revenue Development
- Justmylook's monthly e-commerce sales reached US$4m in 10/26.
- Justmylook's monthly sales changed +9% versus the previous month in 10/26.
- Across 2025, Justmylook's e-commerce revenue totaled US$37m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
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Discover Analyze & CompareJustmylook Top Stores by Revenue
- justmylook.com is Justmylook's largest store at US$37m in United Kingdom, a +12% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  justmylook.com | US$37m | +12% |
Justmylook has only one top store, so there are no other stores to compare it with in this table.
Justmylook Sales by Country
The United Kingdom is Justmylook's biggest market in 2025 at US$36m and a 99% share, ahead of the next largest markets.
Justmylook Revenue Share by Country
- United Kingdom is Justmylook's largest market at US$36m, a 99% share, in 2025.
- Ireland is Justmylook's second-largest market at US$0.5m, a 1% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 99% | US$36m | ||
| 2 | 1% | US$0.5m |
Justmylook Competitors
Justmylook's biggest store justmylook.com, at US$37m GMV, is most similar to notino.co.uk at a 99.6 Match Score, ahead of thebodyshop.com at 98.9 and beautypie.com at 98.9.
Justmylook Competitor Landscape
- notino.co.uk is the store most similar to Justmylook's biggest store at a 99.6 Match Score, with US$0.2bn GMV.
- thebodyshop.com ranks next as a similar store at a 98.9 Match Score and US$0.1bn GMV.
- beautypie.com follows at a 98.9 Match Score and US$0.1bn GMV.
Justmylook's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Justmylook Competitors & Similar Stores
- notino.co.uk tops the stores most similar to Justmylook's biggest store at a 99.6 Match Score and a US$102 AOV.
- thebodyshop.com is a close alternative at a 98.9 Match Score and a US$52 AOV.
- beautypie.com follows at a 98.9 Match Score and a US$73 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| justmylook.com | US$36.9m | N/A | US$63 | |||
| 1. | 100% | US$214.9m | 1.9 | US$102 | ||
| 2. | 99% | US$106.0m | N/A | US$52 | ||
| 3. | 99% | US$100.6m | 3.5 | US$73 | ||
| 4. | 99% | US$234.9m | 1.5 | US$80 | ||
| 5. | 98% | US$174.1m | N/A | US$94 |
Justmylook Customer Demographics
At justmylook.com, Justmylook's biggest store, 16% of shoppers fall in the 18-to-24 age group and 28% sit in the low income group.
Justmylook Customers by Age & Income
- 16% of Justmylook shoppers fall in the 18-to-24 customer age group.
- 28% of Justmylook shoppers sit in the low income group.
- The age and income splits cover shoppers of justmylook.com, Justmylook's largest store.
Breakdown by Age Group
Breakdown by Income Group
Justmylook Conversion Rate & Transaction KPIs
Justmylook converts visits at a 3.9% conversion rate in 2025, generating 584,562 orders from N/A buyers at a 2.6 purchase frequency.
Conversion Rate
2025Number of Orders
2025Purchase Frequency
2025Justmylook Average Order Value
- Justmylook's gross average order value (AOV) is US$63.89 in 2025.
- Discounts of US$7.51 and returns of US$3.69 took Justmylook's net AOV to US$52.69 in 2025.
- After US$10.5 VAT, Justmylook's final AOV was US$63.19 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Justmylook Monthly Number of Orders
- Justmylook recorded 82,563 orders in 10/26.
- Across 2025, Justmylook recorded 584,562 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Justmylook Monthly Number of Buyers
- Justmylook had 65,811 buyers in 10/26.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Justmylook Monthly Purchase Frequency
- Justmylook shoppers ordered about 1.3 times in 10/26.
- Across 2025, each Justmylook buyer placed 2.6 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Justmylook Monthly Gross AOV After Deductions
- Justmylook's monthly gross AOV was US$64.8 in 10/26.
- For 2025, Justmylook's gross AOV before deductions was US$63.89.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
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Justmylook Product Categories
Care Products is Justmylook's biggest product category in 2025 at 94%, ahead of the next-largest categories in the full breakdown of what it sells.
Justmylook Revenue Breakdown by Product Category
- Care Products is Justmylook's largest product category at 94% of 2025 sales.
- Electronics is Justmylook's second-largest product category at 3% of 2025 sales.
- Furniture & Homeware is Justmylook's third-largest product category at 3% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 94% | |||
| 2 | 3% | |||
| 3 | 3% |
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