Mercado Libre Marketplace 1P vs 3P Split
Mercado Libre generated US$65,037m in total Gross Merchandise Volume (GMV) in 2025, of which 94% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.
Making 1P, 3P and Hybrid Comparable
Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.
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Mercado Libre GMV Composition Over Time
- Mercado Libre's total GMV reached US$65,037m in 2025.
- Mercado Libre's 1P net sales were US$3,544m, plus US$609m VAT on 1P, in 2025.
- Mercado Libre's 3P GMV from third-party sellers was US$60,884m in 2025.
E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)
Mercado Libre 1P vs 3P Share
- First-party sales made up 6% of Mercado Libre's GMV in 2025.
- Third-party sellers contributed 94% of Mercado Libre's GMV, or US$60,884m, in 2025.
- Mercado Libre's 1P side combines US$3,544m net sales and US$609m VAT of the US$65,037m total in 2025.
E-Commerce Revenue Split 2025 by 1P & 3P (GMV in Million US$)
See the Full GMV Breakdown in Profiles
Full 1P and 3P history and sellers behind the GMV.
Discover Profiles
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