Taobao Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Taobao Revenue & Turnover
Taobao Annual Revenue & Growth by Year
Taobao's annual sales on its online store taobao.com amounted to US$541,947m in 2024. This represents a change of 5-10% from the previous year. Taobao's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Taobao Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Taobao, revenues in June of 2025 were US$49,020m on its domain taobao.com. This marks a change in monthly revenues of <0% from May.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Taobao Sales by Country & Market Shares
Taobao's main market is Greater China, where its main online store, taobao.com, generated 96% of revenues in 2024. Taobao engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Taobao Revenue Split by Product Categories
Taobao sales by product category provide a deeper look into its income structure. Taobao's most significant category is Fashion, which accounts for 35% of total sales in 2024 at its largest online store, taobao.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (35%)
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Taobao Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Taobao's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Taobao either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Taobao's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Taobao Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Taobao's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Taobao's gross profit was US$51,009m, while its operating profit was US$18,056m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Taobao Number of Employees
Taobao had a headcount of 124,320 in 2024. Meanwhile approximately US$1m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Taobao Top Stores
Taobao's flagship domain taobao.com generated revenues of US$541,947m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | taobao.com Alibaba Group Holding, Ltd. | 541,947 |
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Taobao Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Taobao's largest online store taobao.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Taobao Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Taobao, the payment providers Ali Pay (E-wallets), Bank transfer/cash in advance (Bank transfer) and Cash on delivery (Cash on delivery) are available at its largest online store, taobao.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, taobao.com offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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