Mercado Libre Conversion Rate & Transaction KPIs
Mercado Libre converts visits at a 1.6% conversion rate in 2025, generating 628,343,995 orders from 147,898,036 buyers at a 4.2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Mercado Libre Average Order Value
- Mercado Libre's gross average order value (AOV) is US$109.88 in 2025.
- Discounts of US$14.05 and returns of US$7.88 took Mercado Libre's net AOV to US$87.95 in 2025.
- After US$15.56 VAT, Mercado Libre's final AOV was US$103.51 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Mercado Libre Monthly Number of Orders
- Mercado Libre recorded 60,960,391 orders in 07/26.
- Across 2025, Mercado Libre recorded 628,343,995 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Mercado Libre Monthly Number of Buyers
- Mercado Libre had 36,234,260 buyers in 07/26.
- Across 2025, 147,898,036 buyers shopped at Mercado Libre.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Mercado Libre Monthly Purchase Frequency
- Mercado Libre shoppers ordered about 1.7 times in 07/26.
- Across 2025, each Mercado Libre buyer placed 4.2 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Mercado Libre Monthly Gross AOV After Deductions
- Mercado Libre's monthly gross AOV was US$107.09 in 07/26.
- For 2025, Mercado Libre's gross AOV before deductions was US$109.88.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
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