Nicehair Company & Revenue

Main Category
Care Products
Main Country Selling to
Denmark

Revenue (GMV)

US$21m
2025

Global Rank

6,149
2025

Conversion Rate

3.5-4.0%
2025

Average Order Value

2025

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Revenue Development
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Revenue & TurnoverSales by Country & Market SharesRevenue Split by Product CategoriesMarketplace Sales: 1st & 3rd Party GMVTop StoresOther Retailers in the MarketTransaction KPIs: Conversion Rate, Average Order ValuePayment, Shipping and Shop Software Provider Landscape

Nicehair Revenue & Turnover

Nicehair Annual Revenue & Growth by Year

Nicehair's annual sales amounted to US$21m in 2025. This represents a change of 0-5% from the previous year. Nicehair is expected to see a growth rate of <0% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$21m
2025

Annual Growth Forecast

<0%
25/26

E-Commerce Revenue (GMV in Million US$)

2023
2024
21
2025
2026
2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

Nicehair Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Nicehair, revenues in May of 2026 were US$2m. This marks a change in monthly revenues of <0% from April.

Revenue Current Month (GMV)

US$2m
05/26

Growth from Previous Month

<0%
04/26-05/26

Monthly E-Commerce Revenue (GMV in Million US$)

01-2026
02-2026
03-2026
04-2026
US$2m
05-2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Nicehair Sales by Country & Market Shares

Nicehair's main market is Denmark, where the retailer generated 100% of revenues in 2025. Nicehair engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

World Map

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Nicehair Revenue Split by Product Categories

Nicehair sales by product category provide a deeper look into its income structure. Nicehair's most significant category is Care Products, which accounts for 100% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2025

Care Products (100%)

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Nicehair Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Nicehair's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Nicehair either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Nicehair's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

0%
2025

3P Share Forecast

2026

1P/3P Revenue/Sales Split

2022
2023
2024
100%0%
2025
2026
1P Activity
3P Activity

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Nicehair Top Stores

Nicehair's flagship domain nicehair.dk generated revenues of US$21m in 2025. Forecasts expect a revenue change of <0% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1
nicehair.dk
Nice Hair ApS
2022

2023

2024

2025

2026

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Nicehair - Other Retailers in the Market

Online stores such as luxplus.dk and bodylab.dk are part of the wider e-commerce landscape in which nicehair.dk operates.

Overview of Retailers Across the Broader Market

nicehair.dk
luxplus.dk
bodylab.dk

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Nicehair Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Nicehair reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.5-4.0% in 2025, offering insight into user behavior.

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Conversion Rate
3.5-4.0%
2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Nicehair Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Nicehair, the payment providers VISA (Cards), Mastercard (Cards) and Dankort (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Nicehair offers GLS, PostNord and Self-collection / Click & collect.

Payment Provider

VISA (Cards)

Shipping Provider

GLS

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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