Ray Ban Company & Revenue

Main Category
Main Country Selling to

Annual Revenue

US$358m
2024

Global Rank

515
2024

Conversation Rate

2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Ray Ban Revenue & Turnover

Ray Ban Annual Revenue & Growth by Year

Ray Ban's annual sales on its online store ray-ban.com amounted to US$358m in 2024. This represents a change of 10-15% from the previous year. Ray Ban's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue

US$358m
2024

Annual Growth Forecast

24/25

eCommerce Revenue (in Million US$)

2022
2023
358
2024
2025
2026

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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Ray Ban Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Ray Ban, revenues in April of 2025 were US$31m on its domain ray-ban.com. This marks a change in monthly revenues of 10-15% from March.

Revenue Current Month

04/25

Growth from Previous Month

03/25-04/25

Monthly eCommerce Revenue (in Million US$)

12-2024
01-2025
02-2025
03-2025
04-2025

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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Ray Ban Sales by Country & Market Shares

Ray Ban's main market is the United States, where its main online store, ray-ban.com, generated 47% of revenues in 2024. Ray Ban engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

World Map

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Ray Ban Revenue Split by Product Categories

Ray Ban sales by product category provide a deeper look into its income structure. Ray Ban's most significant category is Fashion, which accounts for 100% of total sales in 2024 at its largest online store, ray-ban.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Fashion (100%)

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Ray Ban Top Stores

Ray Ban's flagship domain ray-ban.com generated revenues of US$358m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
ray-ban.com
Luxottica Group S.p.A.
2021

2022

2023

2024

2025

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Ray Ban Competitor Analysis & Similar Stores

hodinkee.com is the closest competitor to Ray Ban's largest online store ray-ban.com, with a similarity score of 99.6% in 2024. bellroy.com is another key store with a high similarity score of 99.5%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similiar Stores

ray-ban.com
Main
hodinkee.com
99.6%
bellroy.com
99.5%

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Ray Ban Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Ray Ban's largest online store ray-ban.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 0.5-1.0% in 2024, offering insight into user behavior.

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Conversion Rate

0.5-1.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Ray Ban Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Ray Ban, the payment providers VISA (Cards), Mastercard (Cards) and American Express (Cards) are available at its largest online store, ray-ban.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, ray-ban.com offers UPS (United Parcel Service) and DHL.

Payment Provider

VISA (Cards)

Shipping Provider

UPS (United Parcel Service)

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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