Rebuy's annual sales amounted to US$319m in 2025. This represents a change of 10-15% from the previous year. Rebuy is expected to see a growth rate of 5-10% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
US$319m
2025
Annual Growth Forecast
5-10%
25/26
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E-Commerce Revenue (GMV in Million US$)
2023
2024
3192025
2026
2027
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Rebuy Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Rebuy, revenues in April of 2026 were US$26m. This marks a change in monthly revenues of <0% from March.
Revenue Current Month (GMV)
US$26m
04/26
Growth from Previous Month
<0%
03/26-04/26
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Rebuy's main market is Germany, where the retailer generated 88% of revenues in 2025. Rebuy engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Rebuy sales by product category provide a deeper look into its income structure. Rebuy's most significant category is Electronics, which accounts for 89% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
2025
Electronics (89%)
Other categories (11%)
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9% of the customers of rebuy.de, the largest store of Rebuy, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 27% of the customers of rebuy.de are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Rebuy's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Rebuy either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Rebuy's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
0%
2025
3P Share Forecast
2026
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Analyzing transactions on Rebuy reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2025, offering insight into user behavior.
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Payment and shipping options have a major impact on customer satisfaction. In the case of Rebuy, the payment providers PayPal (E-wallets), VISA (Cards) and Mastercard (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Rebuy offers DHL, Deutsche Post and Hermes.
Payment Provider
PayPal (E-wallets)
Shipping Provider
DHL
Shop Software
SoftwareHidden Software Name
Version1.0.0
Updated11st of March 2050
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Exhaustive list of all payment and shipping methods
Breakdown of shop software usage including version