Rimowa Company & Revenue
Main Country Selling to
United StatesMain Category
FashionRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Rimowa Revenue & Forecast
Rimowa Revenue, Sales & Forecast
- Rimowa's e-commerce revenue reached US$359m in 2025.
- Rimowa's annual sales changed +2% year over year in 2025.
- In 2024, Rimowa's e-commerce revenue was US$354m.
Annual Revenue (GMV)
2025Forecast
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Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
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Discover Analyze & CompareRimowa Monthly Sales & Revenue Development
- Rimowa's monthly e-commerce sales reached US$32m in 10/26.
- Rimowa's monthly sales changed -3% versus the previous month in 10/26.
- Across 2025, Rimowa's e-commerce revenue totaled US$359m.
Revenue Current Month (GMV)
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Discover Analyze & CompareRimowa Top Stores by Revenue
- rimowa.com is Rimowa's largest store at US$359m in United States, a +2% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  rimowa.com | US$359m | +2% |
Rimowa has only one top store, so there are no other stores to compare it with in this table.
Rimowa Sales by Country
The United States is Rimowa's biggest market in 2025 at US$128m and a 36% share, ahead of the next largest markets.
Rimowa Revenue Share by Country
- United States is Rimowa's largest market at US$128m, a 36% share, in 2025.
- Japan is Rimowa's second-largest market at US$75m, a 21% share, in 2025.
- United Kingdom is Rimowa's third-largest market at US$52m, a 15% share, in 2025.
- Germany is Rimowa's fourth-largest market at US$46m, a 13% share, in 2025.
- France is Rimowa's fifth-largest market at US$16m, a 4% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 36% | US$128m | ||
| 2 | 21% | US$75m | ||
| 3 | 15% | US$52m | ||
| 4 | 13% | US$46m | ||
| 5 | 4% | US$16m |
Rimowa Conversion Rate & Transaction KPIs
Rimowa converts visits at a 1.8% conversion rate in 2025, generating 385,105 orders from 176,417 buyers at a 2.2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Rimowa Average Order Value
- Rimowa's gross average order value (AOV) is US$1,125.75 in 2025.
- Discounts of US$162.93 and returns of US$126.73 took Rimowa's net AOV to US$836.09 in 2025.
- After US$96.64 VAT, Rimowa's final AOV was US$932.73 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Rimowa Monthly Number of Orders
- Rimowa recorded 36,261 orders in 10/26.
- Across 2025, Rimowa recorded 385,105 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Rimowa Monthly Number of Buyers
- Rimowa had 26,210 buyers in 10/26.
- Across 2025, 176,417 buyers shopped at Rimowa.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Rimowa Monthly Purchase Frequency
- Rimowa shoppers ordered about 1.4 times in 10/26.
- Across 2025, each Rimowa buyer placed 2.2 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Rimowa Monthly Gross AOV After Deductions
- Rimowa's monthly gross AOV was US$886.75 in 10/26.
- For 2025, Rimowa's gross AOV before deductions was US$1,125.75.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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Rimowa Product Categories
Fashion is Rimowa's biggest product category in 2025 at 100%, ahead of the next-largest categories in the full breakdown of what it sells.
Rimowa Revenue Breakdown by Product Category
- Fashion is Rimowa's largest product category at 100% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 100% |
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