Samsonite Conversion Rate & Transaction KPIs

Samsonite converts visits at a 1.6% conversion rate in 2025, generating 1,541,499 orders from 712,306 buyers at a 2.2 purchase frequency.

Conversion Rate

2025
1.6%

Number of Orders

2025
1,541,499

Number of Buyers

2025
712,306

Purchase Frequency

2025
2.2

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Samsonite Average Order Value

  • Samsonite's gross average order value (AOV) is US$278.9 in 2025.
  • Discounts of US$41.2 and returns of US$30.62 took Samsonite's net AOV to US$207.08 in 2025.
  • After US$22.41 VAT, Samsonite's final AOV was US$229.49 in 2025.

Average Order Value Calculation in 2025

US$278.9
US$41.2
US$30.62
US$207.08
US$22.41
US$229.49

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Samsonite Monthly Number of Orders

  • Samsonite recorded 141,599 orders in 08/26.
  • Across 2025, Samsonite recorded 1,541,499 orders in total.

Number of Orders

08/26
141,599

Monthly Number of Orders (in Thousands)

09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
142
08/26

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Samsonite Monthly Number of Buyers

  • Samsonite had 99,388 buyers in 08/26.
  • Across 2025, 712,306 buyers shopped at Samsonite.

Number of Buyers

08/26
99,388

Monthly Number of Buyers (in Thousands)

09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
99
08/26

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Samsonite Monthly Purchase Frequency

  • Samsonite shoppers ordered about 1.4 times in 08/26.
  • Across 2025, each Samsonite buyer placed 2.2 orders in total.

Purchase Frequency

08/26
1.4

Monthly Purchase Frequency

09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
1.4
08/26

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Samsonite Monthly Gross AOV After Deductions

  • Samsonite's monthly gross AOV was US$229.59 in 08/26.
  • For 2025, Samsonite's gross AOV before deductions was US$278.9.

Gross AOV

08/26
US$229.59

Monthly Gross AOV After Deductions (in US$)

09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
US$229.59
08/26

Track Monthly Momentum

Track Samsonite's full monthly history to spot momentum and seasonality.

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Conversion Rate & Transaction KPIs of Samsonite's Competitors

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