Samsonite Conversion Rate & Transaction KPIs
Samsonite converts visits at a 1.6% conversion rate in 2025, generating 1,751,796 orders from 809,548 buyers at a 2.2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Samsonite Average Order Value
- Samsonite's gross average order value (AOV) is US$245.42 in 2025.
- Discounts of US$36.25 and returns of US$26.94 took Samsonite's net AOV to US$182.22 in 2025.
- After US$19.72 VAT, Samsonite's final AOV was US$201.94 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Samsonite Monthly Number of Orders
- Samsonite recorded 161,145 orders in 08/26.
- Across 2025, Samsonite recorded 1,751,796 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Samsonite Monthly Number of Buyers
- Samsonite had 113,316 buyers in 08/26.
- Across 2025, 809,548 buyers shopped at Samsonite.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Samsonite Monthly Purchase Frequency
- Samsonite shoppers ordered about 1.4 times in 08/26.
- Across 2025, each Samsonite buyer placed 2.2 orders in total.
Purchase Frequency
08/26Compare with Other Retailers
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Monthly Purchase Frequency
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Samsonite Monthly Gross AOV After Deductions
- Samsonite's monthly gross AOV was US$202.62 in 08/26.
- For 2025, Samsonite's gross AOV before deductions was US$245.42.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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Conversion Rate & Transaction KPIs of Samsonite's Competitors
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