Takealot Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Takealot Revenue & Turnover
Takealot Annual Revenue & Growth by Year
Takealot's annual sales on its online store takealot.com amounted to US$1,216m in 2024. This represents a change of 5-10% from the previous year. Takealot's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Takealot Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Takealot, revenues in June of 2025 were US$108m on its domain takealot.com. This marks a change in monthly revenues of 0-5% from May.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Takealot Sales by Country & Market Shares
Takealot's main market is South Africa, where its main online store, takealot.com, generated 100% of revenues in 2024. Takealot engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Takealot Revenue Split by Product Categories
Takealot sales by product category provide a deeper look into its income structure. Takealot's most significant category is Fashion, which accounts for 24% of total sales in 2024 at its largest online store, takealot.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (24%)
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Takealot Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Takealot's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Takealot either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Takealot's' 1P sales contributed 34% to total GMV, while the 3P GMV accounted for 66%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Takealot Top Stores
Takealot's flagship domain takealot.com generated revenues of US$1,216m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by Net Sales (in Million US$)
takealot.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | takealot.com Takealot Online Pty., Ltd. | 1,216 |
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Takealot Competitor Analysis & Similar Stores
makro.co.za is the closest competitor to Takealot's largest online store takealot.com, with a similarity score of 94.5% in 2024. superbalist.com is another key store with a high similarity score of 93.1%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Takealot Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Takealot's largest online store takealot.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.0-1.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Takealot Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Takealot, the payment providers VISA (Cards), Bank transfer/cash in advance (Bank transfer) and Mobicred (Installment) are available at its largest online store, takealot.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, takealot.com offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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