Target Optical Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Target Optical Revenue & Turnover
Target Optical Annual Revenue & Growth by Year
Target Optical's annual sales amounted to US$56m in 2025. This represents a change of 25-30% from the previous year. Target Optical is expected to see a growth rate of 10-15% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Target Optical Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Target Optical, revenues in January of 2026 were US$5m. This marks a change in monthly revenues of 10-15% from December.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Target Optical Sales by Country & Market Shares
Target Optical's main market is the United States, where the retailer generated 100% of revenues in 2025. Target Optical engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Target Optical Revenue Split by Product Categories
Target Optical sales by product category provide a deeper look into its income structure. Target Optical's most significant category is Fashion, which accounts for 57% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (57%)
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Target Optical Customer Demographics and Shopper Insights
12% of the customers of targetoptical.com, the largest store of Target Optical, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 33% of the customers of targetoptical.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (12.0%)
Revenue Breakdown by Customer Income Groups
Low (33.0%)
Target Optical Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Target Optical's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Target Optical either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Target Optical's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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Target Optical Top Stores
Target Optical's flagship domain targetoptical.com generated revenues of US$56m in 2025. Forecasts expect a revenue change of 10-15% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| 1. | targetoptical.com Luxottica of America, Inc. | 56 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Target Optical Competitor Analysis & Similar Stores
diffeyewear.com is the closest competitor to Target Optical's largest online store targetoptical.com, with a similarity score of 99.8% in 2025. zennioptical.com is another key store with a high similarity score of 99.5%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Target Optical Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Target Optical reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Target Optical Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Target Optical, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Target Optical offers Not communicated and Self-collection / Click & collect.
Payment Provider
Shipping Provider
Shop Software
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