Makro Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Makro Revenue & Turnover
Makro Annual Revenue & Growth by Year
Makro's annual sales on its online store makro.co.za amounted to US$119m in 2024. This represents a change of 10-15% from the previous year. Makro's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Makro Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Makro, revenues in June of 2025 were US$10m on its domain makro.co.za. This marks a change in monthly revenues of 5-10% from May.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Makro Sales by Country & Market Shares
Makro's main market is South Africa, where its main online store, makro.co.za, generated 100% of revenues in 2024. Makro engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Makro Revenue Split by Product Categories
Makro sales by product category provide a deeper look into its income structure. Makro's most significant category is Electronics, which accounts for 31% of total sales in 2024 at its largest online store, makro.co.za. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Electronics (31%)
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Makro Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Makro's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Makro either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Makro's' 1P sales contributed 68% to total GMV, while the 3P GMV accounted for 32%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Makro Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Makro's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2021, Makro's gross profit was US$980m, while its operating profit was US$18m.
Gross Profit
Operating Profit
Net Income
2021Earnings per Share
2021Total Assets
2021Total Equity
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Makro Top Stores
Makro's flagship domain makro.co.za generated revenues of US$119m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by Net Sales (in Million US$)
makro.co.zaIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | makro.co.za Massmart Holdings, Ltd. | 119 |
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Makro Competitor Analysis & Similar Stores
takealot.com is the closest competitor to Makro's largest online store makro.co.za, with a similarity score of 94.5% in 2024. pnp.co.za is another key store with a high similarity score of 92.4%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Makro Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Makro's largest online store makro.co.za reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Makro Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Makro, the payment providers Mastercard (Cards), VISA (Cards) and Bank transfer/cash in advance (Bank transfer) are available at its largest online store, makro.co.za. Shipping providers, on the other hand, vary significantly depending on the market. Overall, makro.co.za offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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