Target Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Target Revenue & Turnover
Target Annual Revenue & Growth by Year
Target's annual sales on its online store target.com amounted to US$22,684m in 2024. This represents a change of 5-10% from the previous year. Target's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Target Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Target, revenues in June of 2025 were US$1,821m on its domain target.com. This marks a change in monthly revenues of <0% from May.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Target Sales by Country & Market Shares
Target's main market is the United States, where its main online store, target.com, generated 100% of revenues in 2024. Target engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Target Revenue Split by Product Categories
Target sales by product category provide a deeper look into its income structure. Target's most significant category is Hobby & Leisure, which accounts for 24% of total sales in 2024 at its largest online store, target.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Hobby & Leisure (24%)
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Target Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Target's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Target either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Target's' 1P sales contributed 95% to total GMV, while the 3P GMV accounted for 5%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Target Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Target's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Target's gross profit was US$30,064m, while its operating profit was US$5,566m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Target Number of Employees
Target had a headcount of 440,000 in 2024. Meanwhile approximately US$0.2m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Target Top Stores
Target's flagship domain target.com generated revenues of US$22,684m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by Net Sales (in Million US$)
target.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | target.com Target Corporation | 22,684 |
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Target Competitor Analysis & Similar Stores
walmart.com is the closest competitor to Target's largest online store target.com, with a similarity score of 98.7% in 2024. fingerhut.com is another key store with a high similarity score of 98.7%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Target Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Target's largest online store target.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Target Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Target, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available at its largest online store, target.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, target.com offers UPS (United Parcel Service), USPS (United States Postal Service) and Self-collection / Click & collect.
Payment Provider
Shipping Provider
Shop Software
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