The Fresh Market's annual sales amounted to US$194m in 2025. This represents a change of 15-20% from the previous year. The Fresh Market is expected to see a growth rate of 10-15% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
US$194m
2025
Annual Growth Forecast
10-15%
25/26
E-Commerce Revenue (GMV in Million US$)
2023
2024
1942025
2026
2027
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
The Fresh Market Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of The Fresh Market, revenues in June of 2026 were US$17m. This marks a change in monthly revenues of <0% from May.
Revenue Current Month (GMV)
US$17m
06/26
Growth from Previous Month
<0%
05/26-06/26
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The Fresh Market's main market is the United States, where the retailer generated 100% of revenues in 2025. The Fresh Market engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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The Fresh Market sales by product category provide a deeper look into its income structure. The Fresh Market's most significant category is Grocery, which accounts for 94% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
2025
Grocery (94%)
Other categories (6%)
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7% of the customers of thefreshmarket.com, the largest store of The Fresh Market, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 32% of the customers of thefreshmarket.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
The Fresh Market's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where The Fresh Market either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, The Fresh Market's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
0%
2025
3P Share Forecast
2026
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The Fresh Market's flagship domain thefreshmarket.com generated revenues of US$194m in 2025. Forecasts expect a revenue change of 10-15% in the coming year.
Top Online Stores by GMV (in Million US$)
# 1
thefreshmarket.com
The Fresh Market, Inc.
2022
2023
2024
2025
194
2026
Position
1.
Store
thefreshmarket.com
The Fresh Market, Inc.
2021
2022
2023
2024
2025
194
2026
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Analyzing transactions on The Fresh Market reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 5.5-6.0% in 2025, offering insight into user behavior.
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Payment and shipping options have a major impact on customer satisfaction. In the case of The Fresh Market, the payment providers PayPal (E-wallets), Venmo (E-wallets) and Credit cards not named (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, The Fresh Market offers Not communicated and Self-collection / Click & collect.
Payment Provider
PayPal (E-wallets)
Shipping Provider
Not communicated
Shop Software
SoftwareHidden Software Name
Version1.0.0
Updated11st of March 2050
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Breakdown of shop software usage including version