Douglas Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Douglas Revenue & Turnover
Douglas Annual Revenue & Growth by Year
Douglas's annual sales on its online store douglas.de amounted to US$884m in 2024. This represents a change of 15-20% from the previous year. Douglas's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Douglas Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Douglas, revenues in July of 2025 were US$65m on its domain douglas.de. This marks a change in monthly revenues of 170-175% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Douglas Sales by Country & Market Shares
Douglas's main market is Germany, where its main online store, douglas.de, generated 100% of revenues in 2024. Douglas engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Douglas Revenue Split by Product Categories
Douglas sales by product category provide a deeper look into its income structure. Douglas's most significant category is Care Products, which accounts for 86% of total sales in 2024 at its largest online store, douglas.de. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Care Products (86%)
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Douglas Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Douglas's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Douglas either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Douglas's' 1P sales contributed 91% to total GMV, while the 3P GMV accounted for 9%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Douglas Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Douglas's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Douglas's gross profit was US$2,204m, while its operating profit was US$415m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
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Douglas Number of Employees
Douglas had a headcount of 19,020 in 2024. Meanwhile approximately US$0.3m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Douglas Top Stores
Douglas's flagship domain douglas.de generated revenues of US$884m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
douglas.deIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | douglas.de Parfümerie Douglas GmbH | 884 |
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Douglas Competitor Analysis & Similar Stores
easycosmetic.de is the closest competitor to Douglas's largest online store douglas.de, with a similarity score of 100.0% in 2024. flaconi.de is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Douglas Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Douglas's largest online store douglas.de reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.5-4.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Douglas Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Douglas, the payment providers PayPal (E-wallets), VISA (Cards) and Mastercard (Cards) are available at its largest online store, douglas.de. Shipping providers, on the other hand, vary significantly depending on the market. Overall, douglas.de offers DHL, Self-collection / Click & collect and Hermes.
Payment Provider
Shipping Provider
Shop Software
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