Douglas Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Douglas Revenue & Turnover
Douglas Annual Revenue & Growth by Year
Douglas's annual sales amounted to US$1,513m in 2025. This represents a change of 5-10% from the previous year. Douglas is expected to see a growth rate of 5-10% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Douglas Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Douglas, revenues in February of 2026 were US$135m. This marks a change in monthly revenues of <0% from January.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Douglas Sales by Country & Market Shares
Douglas's main market is Germany, where the retailer generated 63% of revenues in 2025. Douglas engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Douglas Revenue Split by Product Categories
Douglas sales by product category provide a deeper look into its income structure. Douglas's most significant category is Care Products, which accounts for 87% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Care Products (87%)
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Douglas Customer Demographics and Shopper Insights
11% of the customers of douglas.de, the largest store of Douglas, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 36% of the customers of douglas.de are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (11.0%)
Revenue Breakdown by Customer Income Groups
Low (36.0%)
Douglas Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Douglas's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Douglas either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Douglas's' 1P sales contributed 95% to total GMV, while the 3P GMV accounted for 5%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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Douglas Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Douglas's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Douglas's gross profit was US$2,204m, while its operating profit was US$415m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Douglas Number of Employees
Douglas had a headcount of 19,020 in 2024. Meanwhile approximately US$0.3m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Douglas Top Stores
Douglas's flagship domain douglas.de generated revenues of US$951m in 2025. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by GMV (in Million US$)
douglas.deIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| 1. | douglas.de Parfümerie Douglas GmbH | 951 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Douglas Competitor Analysis & Similar Stores
easycosmetic.de is the closest competitor to Douglas's largest online store douglas.de, with a similarity score of 100.0% in 2025. flaconi.de is another key store with a high similarity score of 99.9%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Douglas Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Douglas reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Douglas Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Douglas, the payment providers PayPal (E-wallets), VISA (Cards) and Mastercard (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Douglas offers DHL and Hermes.
Payment Provider
Shipping Provider
Shop Software
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