Total Wine Customer Demographics

At totalwine.com, Total Wine's biggest store, 8% of shoppers fall in the 18-to-24 age group and 29% sit in the low income group.

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Total Wine Customers by Age & Income

  • 8% of Total Wine shoppers fall in the 18-to-24 customer age group.
  • 29% of Total Wine shoppers sit in the low income group.
  • The age and income splits cover shoppers of totalwine.com, Total Wine's largest store.

Breakdown by Age Group

Breakdown by Income Group

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Customer Demographics of Total Wine's Competitors

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