Total Wine Conversion Rate & Transaction KPIs
Total Wine converts visits at a 5.1% conversion rate in 2025, generating 5,803,431 orders from 1,501,114 buyers at a 3.9 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Total Wine Average Order Value
- Total Wine's gross average order value (AOV) is US$152.77 in 2025.
- Discounts of US$17.01 and returns of US$6.14 took Total Wine's net AOV to US$129.62 in 2025.
- After US$6.62 VAT, Total Wine's final AOV was US$136.24 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Total Wine Monthly Number of Orders
- Total Wine recorded 377,224 orders in 10/26.
- Across 2025, Total Wine recorded 5,803,431 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Total Wine Monthly Number of Buyers
- Total Wine had 233,685 buyers in 10/26.
- Across 2025, 1,501,114 buyers shopped at Total Wine.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Total Wine Monthly Purchase Frequency
- Total Wine shoppers ordered about 1.6 times in 10/26.
- Across 2025, each Total Wine buyer placed 3.9 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Total Wine Monthly Gross AOV After Deductions
- Total Wine's monthly gross AOV was US$121.34 in 10/26.
- For 2025, Total Wine's gross AOV before deductions was US$152.77.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
Discover Profiles
Conversion Rate & Transaction KPIs of Total Wine's Competitors
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