Vivo Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor

Revenue (GMV)

US$2,832m
2024

Global Rank

139
2024

Conversion Rate

2.0-2.5%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Vivo Revenue & Turnover

Vivo Annual Revenue & Growth by Year

Vivo's annual sales on its online store vivo.com.cn amounted to US$2,832m in 2024. This represents a change of <0% from the previous year. Vivo's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$2,832m
2024

Annual Growth Forecast

<0%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
2,832
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Vivo Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Vivo, revenues in July of 2025 were US$222m on its domain vivo.com.cn. This marks a change in monthly revenues of 5-10% from June.

Revenue Current Month (GMV)

US$222m
07/25

Growth from Previous Month

5-10%
06/25-07/25

Monthly eCommerce Revenue (GMV in Million US$)

03-2025
04-2025
05-2025
06-2025
US$222m
07-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Vivo Sales by Country & Market Shares

Vivo's main market is Greater China, where its main online store, vivo.com.cn, generated 100% of revenues in 2024. Vivo engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Vivo Revenue Split by Product Categories

Vivo sales by product category provide a deeper look into its income structure. Vivo's most significant category is Electronics, which accounts for 100% of total sales in 2024 at its largest online store, vivo.com.cn. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Electronics (100%)

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Vivo Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Vivo's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Vivo either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Vivo's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

0%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
100%0%
2024
2025
1P Activity
3P Activity

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Vivo Top Stores

Vivo's flagship domain vivo.com.cn generated revenues of US$2,832m in 2024. Forecasts expect a revenue change of <0% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1
vivo.com.cn
Vivo Mobile Communication Co., Ltd.
2021

2022

2023

2024

2025

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Vivo Competitor Analysis & Similar Stores

vmall.com is the closest competitor to Vivo's largest online store vivo.com.cn, with a similarity score of 100.0% in 2024. nubia.com is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

vivo.com.cn
Main
vmall.com
100.0%
nubia.com
100.0%

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Vivo Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Vivo's largest online store vivo.com.cn reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.

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2.0-2.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Vivo Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Vivo, the payment providers Ali Pay (E-wallets), WeChat (E-wallets) and Huabei (Installment) are available at its largest online store, vivo.com.cn. Shipping providers, on the other hand, vary significantly depending on the market. Overall, vivo.com.cn offers SF Express, EMS and JD Logistics.

Payment Provider

Ali Pay (E-wallets)

Shipping Provider

SF Express

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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