Wells Company & Revenue

Wells's annual sales amounted to US$66m in 2025. This represents a change of 45-50% from the previous year. Wells is expected to see a growth rate of 15-20% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$66m

2025

Annual Growth Forecast

15-20%

25/26

E-Commerce Revenue (GMV in Million US$)

2023

2024

2025

2026

2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

Wells Sales by Country & Market Shares

Wells's main market is Portugal, where the retailer generated 100% of revenues in 2025. Wells engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

Unlock Detailed Country-Level Revenue Data

Access an exact and granular breakdown of a retailer's revenue across all countries. Includes consistent country share values – ideal for in-depth market analysis.

Book a Demo Get Access

Wells Revenue Split by Product Categories

Wells sales by product category provide a deeper look into its income structure. Wells's most significant category is Care Products, which accounts for 97% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

Get the Complete Category Split

See exactly which categories the retailer sells in

Gain in-depth category insights, not just surface-level data

Includes a breakdown by main and subcategories

Wells Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Wells's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Wells either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Wells's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

2025

3P Share Forecast

2026

See the Exact 1P vs. 3P Split

Get exact values instead of ranges – with 10 years of historical and forecast 1P/3P splits at your fingertips.

Book a Demo Get Access

1P/3P Revenue/Sales Split

2022

2023

2024

100%0%

2025

2026

1P Activity

3P Activity

See the Exact 1P vs. 3P Split

Get exact values instead of ranges – with 10 years of historical and forecast 1P/3P splits at your fingertips.

Book a Demo Get Access

Wells Top Stores

Wells's flagship domain wells.pt generated revenues of US$66m in 2025. Forecasts expect a revenue change of 15-20% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1

wells.pt

Pharmacontinente - Saúde e Higiene S.A.

2022

2023

2024

2025

2026

Position

Store

wells.pt

Pharmacontinente - Saúde e Higiene S.A.

2021

2022

2023

2024

2025

2026

Identify Top Stores with Full Revenue Breakdown

Identify top stores including their detailed revenue development
Wide-ranging revenue distribution on store level
Detailed profile for every store

Book a Demo Get Access

Position	Store	2025
1.	wells.pt Pharmacontinente - Saúde e Higiene S.A.	66
1.
2.
3.
4.
5.
6.
7.
8.
9.

Identify Top Stores with Full Revenue Breakdown

Identify top stores including their detailed revenue development
Wide-ranging revenue distribution on store level
Detailed profile for every store

Book a Demo Get Access

Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Wells - Other Retailers in the Market

Online stores such as notino.pt and zumub.com are part of the wider e-commerce landscape in which wells.pt operates.

Overview of Retailers Across the Broader Market

wells.pt

notino.pt

zumub.com

Compare This Retailer With the Right Peers

Our Similarity Score matches retailers based on real similarities – for more accurate, meaningful comparisons.

Book a Demo Get Access

Wells Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Wells reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2025, offering insight into user behavior.

See the Exact Transaction Data

Unlock exact transaction data behind the ranges – for precise benchmarking and deeper insights.

Book a Demo Get Access

Conversion Rate

3.0-3.5%

2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Wells Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Wells, the payment providers VISA (Cards), Mastercard (Cards) and PayPal (E-wallets) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Wells offers Self-collection / Click & collect, DPD and CTT Correios de Portugal.

Payment Provider

VISA (Cards)

Shipping Provider

Self-collection / Click & collect

Shop Software