Accessories and Handbags Industry in Philippines
E-Commerce Revenue
Growth
Growth Forecast
Average Order Value
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Philippine Bags & Accessories E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The Philippine Bags & Accessories E-Commerce Market generated an e-commerce revenue of US$886m in 2024, reflecting an e-commerce growth rate of 20-25% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 15-20%.
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
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Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Philippine Bags & Accessories E-Commerce Market, monthly revenues in December of 2025 were US$91m. This represents a change of 5-10% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Philippine Bags & Accessories E-Commerce: Product Categories
In the Philippine Bags & Accessories E-Commerce Market, Jewelry & Watches is the largest category, contributing 38% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Jewelry & Watches (38%)
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Biggest Online Retailers in Philippine Bags & Accessories E-Commerce
The largest e-commerce retailer in the Philippine Bags & Accessories E-Commerce Market is shopee.ph, with an online revenue of US$881m in 2024. Its revenue changed by 20-25% in 2024. Following in second place is lazada.com.ph, followed by shein.com in third place.
shopee.phUS$881m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue (GMV) |
|---|---|---|---|---|---|
| 1. | shopee.ph | US$881m | |||
| 2. | lazada.com.ph | ||||
| 3. |
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Philippine Bags & Accessories E-Commerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Philippine Bags & Accessories E-Commerce Market was 8.0-8.5%, while the cart abandonment rate was 83.5-84.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
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