Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
Shein's annual sales on its online store shein.com amounted to US$53,978m in 2024. This represents a change of 15-20% from the previous year. Shein's largest online store is expected to see a growth rate of 10-15% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Shein, revenues in June of 2025 were US$5,583m on its domain shein.com. This marks a change in monthly revenues of 10-15% from May.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Shein sales by product category provide a deeper look into its income structure. Shein's most significant category is Fashion, which accounts for 77% of total sales in 2024 at its largest online store, shein.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (77%)
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Shein's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Shein either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Shein's' 1P sales contributed 69% to total GMV, while the 3P GMV accounted for 31%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Shein's flagship domain shein.com generated revenues of US$53,978m in 2024. Forecasts expect a revenue change of 10-15% in the coming year.
Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
---|---|---|---|---|---|---|---|
1. | shein.com Shein US Services, LLC | 53,978 |
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Analyzing transactions on Shein's largest online store shein.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
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