Shein Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor

Revenue (GMV)

US$53,978m
2024

Global Rank

13
2024

Conversion Rate

2.5-3.0%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Shein Revenue & Turnover

Shein Annual Revenue & Growth by Year

Shein's annual sales on its online store shein.com amounted to US$53,978m in 2024. This represents a change of 15-20% from the previous year. Shein's largest online store is expected to see a growth rate of 10-15% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$53,978m
2024

Annual Growth Forecast

10-15%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
53,978
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Shein Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Shein, revenues in June of 2025 were US$5,583m on its domain shein.com. This marks a change in monthly revenues of 10-15% from May.

Revenue Current Month (GMV)

US$5,583m
06/25

Growth from Previous Month

10-15%
05/25-06/25

Monthly eCommerce Revenue (GMV in Million US$)

02-2025
03-2025
04-2025
05-2025
US$5,583m
06-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Shein Sales by Country & Market Shares

Shein's main market is the United States, where its main online store, shein.com, generated 44% of revenues in 2024. Shein engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Shein Revenue Split by Product Categories

Shein sales by product category provide a deeper look into its income structure. Shein's most significant category is Fashion, which accounts for 77% of total sales in 2024 at its largest online store, shein.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Fashion (77%)

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Shein Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Shein's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Shein either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Shein's' 1P sales contributed 69% to total GMV, while the 3P GMV accounted for 31%.

3P Share

31%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
69%31%
2024
2025
1P Activity
3P Activity

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Shein Top Stores

Shein's flagship domain shein.com generated revenues of US$53,978m in 2024. Forecasts expect a revenue change of 10-15% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
shein.com
Shein US Services, LLC
2021

2022

2023

2024

2025

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Shein Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Shein's largest online store shein.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.

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2.5-3.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

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