Shopee Company & Revenue

Main Category

Fashion

Main Country Selling to

Indonesia

Revenue (GMV)

US$127,400m

2025

Global Rank

2025

Conversion Rate

2.0-2.5%

2025

Average Order Value

2025

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Revenue Development

Country & Category Splits

Company Financials

Transaction KPIs

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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Revenue & Turnover Sales by Country & Market Shares Revenue Split by Product Categories Marketplace Sales: 1st & 3rd Party GMV Top Stores Other Retailers in the Market Transaction KPIs: Conversion Rate, Average Order Value Payment, Shipping and Shop Software Provider Landscape

Shopee Revenue & Turnover

Shopee Annual Revenue & Growth by Year

Shopee's annual sales amounted to US$127,400m in 2025. This represents a change of 25-30% from the previous year. Shopee is expected to see a growth rate of 25-30% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$127,400m

2025

Annual Growth Forecast

25-30%

25/26

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E-Commerce Revenue (GMV in Million US$)

2023

2024

127,400

2025

2026

2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Shopee Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Shopee, revenues in March of 2026 were US$13,671m. This marks a change in monthly revenues of 0-5% from February.

Revenue Current Month (GMV)

US$13,671m

03/26

Growth from Previous Month

0-5%

02/26-03/26

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Monthly E-Commerce Revenue (GMV in Million US$)

11-2025

12-2025

01-2026

02-2026

US$13,671m

03-2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Shopee Sales by Country & Market Shares

Shopee's main market is Indonesia, where the retailer generated 26% of revenues in 2025. Shopee engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Shopee Revenue Split by Product Categories

Shopee sales by product category provide a deeper look into its income structure. Shopee's most significant category is Fashion, which accounts for 25% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2025

Fashion (25%)

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Shopee Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Shopee's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Shopee either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Shopee's 1P sales contributed 2% to total GMV, while the 3P GMV accounted for 98%.

3P Share

98%

2025

3P Share Forecast

2026

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1P/3P Revenue/Sales Split

2022

2023

2024

2%98%

2025

2026

1P Activity

3P Activity

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Shopee Top Stores

Shopee's flagship domain shopee.co.id generated revenues of US$33,413m in 2025. Forecasts expect a revenue change of 20-25% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1

shopee.co.id

PT. Shopee International Indonesia

2022

2023

2024

2025

2026

Position

Store

shopee.co.id

PT. Shopee International Indonesia

2021

2022

2023

2024

2025

33,413

2026

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Position	Store	2025
1.	shopee.co.id PT. Shopee International Indonesia	33,413
1.	shopee Example 123
2.	shopee Store Name Some 24
3.	shopee Emerald Emera
4.	shopee Rose HRU
5.	shopee Cake Store Company 24
6.	shopee Lime Database Inc.
7.	shopee Cyan CPU Chips Something
8.	shopee Gray Singal Company
9.	shopee Scissor Indigo

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Shopee - Other Retailers in the Market

Online stores such as lazada.co.id and blibli.com are part of the wider e-commerce landscape in which shopee.co.id operates.

Overview of Retailers Across the Broader Market

shopee.co.id

lazada.co.id

blibli.com

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Shopee Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Shopee reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2025, offering insight into user behavior.

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Conversion Rate

2.0-2.5%

2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Shopee Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Shopee, the payment providers Bank transfer/cash in advance (Bank transfer), Cash on delivery (Cash on delivery) and Credit cards not named (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Shopee offers Not communicated.

Payment Provider

Bank transfer/cash in advance (Bank transfer)

Shipping Provider

Not communicated

Shop Software

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