Accessories and Handbags Industry in Romania

Top Retailer
TrendyolTrendyol
Top Category
Jewelry & Watches
Country
Romania
Online Share
N/A

E-Commerce Revenue

US$150m
2025

Growth

5-10%
2025

Growth Forecast

0-5%
25/26

Average Order Value

2025

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Romanian Bags & Accessories E-Commerce: Market Size & GrowthRomanian Bags & Accessories E-Commerce: Product CategoriesBiggest Online Retailers in Romanian Bags & Accessories E-CommerceRomanian Bags & Accessories E-Commerce: Conversion Funnel KPIs

Romanian Bags & Accessories E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Romanian Bags & Accessories E-Commerce Market generated an e-commerce revenue of US$150m in 2025, reflecting an e-commerce growth rate of 5-10% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 0-5%.

Annual Revenue

US$150m
2025

Annual Growth Forecast

0-5%
25/26

E-Commerce Market Size by Annual Revenue (in Million US$)

2023
2024
150
2025
2026
2027

Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Romanian Bags & Accessories E-Commerce Market, monthly revenues in May of 2026 were US$13m. This represents a change of 0-5% from the previous month.

Revenue Current Month

US$13m
05/26

Growth from Previous Month

0-5%
04/26-05/26

Monthly Revenue (in Million US$)

01/2026
02/2026
03/2026
04/2026
13
05/2026

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Romanian Bags & Accessories E-Commerce: Product Categories

In the Romanian Bags & Accessories E-Commerce Market, Jewelry & Watches is the largest category, contributing 41% to the market's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2025

Jewelry & Watches (41%)

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Biggest Online Retailers in Romanian Bags & Accessories E-Commerce

The largest e-commerce retailer in the Romanian Bags & Accessories E-Commerce Market is Trendyol, with an online revenue of US$14,009m in 2025. Its revenue changed by 10-15% in 2025. Following in second place is Temu, followed by Emag in third place.
# 1
TrendyolTrendyol
Biggest Category

Fashion

Biggest Country

Turkey

Growth 24/25

10-15%

Revenue 2025 (GMV)

US$14,009m

# 2
TemuTemu
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

# 3
EmagEmag
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Romanian Bags & Accessories E-Commerce: Conversion Funnel KPIs

In 2025, the add-to-cart rate for the Romanian Bags & Accessories E-Commerce Market was 8.0-8.5%, while the cart abandonment rate was 85.0-85.5%. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
Add-to-Cart Rate
8.0-8.5% 2025
Cart Abandonment Rate
85.0-85.5%
2025

Conversion Rate

2025

Discount Rate

2025

Return Rate

2025

Averager Order Value

2025

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