Fashion Industry in Portugal
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Portuguese Fashion eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Portuguese Fashion eCommerce Market generated an eCommerce revenue of US$1,274m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Portuguese Fashion eCommerce Market, monthly revenues in May of 2025 were US$114m. This represents a change of 0-5% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Portuguese Fashion eCommerce: Product Categories
In the Portuguese Fashion eCommerce Market, Apparel is the largest category, contributing 58% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Apparel (58%)
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Biggest Online Retailers in Portuguese Fashion eCommerce
The largest eCommerce retailer in the Portuguese Fashion eCommerce Market is shein.com, with an online revenue of US$333m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is zara.com, followed by decathlon.pt in third place.
shein.comFashion
United States
10-15%
US$333m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | shein.com | Fashion | United States | 10-15% | US$333m |
| 2. | |||||
| 3. | decathlon.pt |
Explore the Entire Retail Landscape
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Portuguese Fashion eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Portuguese Fashion eCommerce Market was 12.0-12.5%, while the cart abandonment rate was 79.5-80.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
2024Averager Order Value
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