Aliexpress Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Aliexpress Revenue & Turnover
Aliexpress Annual Revenue & Growth by Year
Aliexpress's annual sales amounted to US$63,929m in 2024. This represents a change of 30-35% from the previous year. Aliexpress is expected to see a growth rate of 15-20% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Aliexpress Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Aliexpress, revenues in December of 2025 were US$6,776m. This marks a change in monthly revenues of <0% from November.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Aliexpress Sales by Country & Market Shares
Aliexpress's main market is the United States, where the retailer generated 15% of revenues in 2024. Aliexpress engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Aliexpress Revenue Split by Product Categories
Aliexpress sales by product category provide a deeper look into its income structure. Aliexpress's most significant category is Fashion, which accounts for 31% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (31%)
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Aliexpress Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Aliexpress's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Aliexpress either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Aliexpress's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Aliexpress Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Aliexpress's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Aliexpress's gross profit was US$51,009m, while its operating profit was US$18,056m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Aliexpress Number of Employees
Aliexpress had a headcount of 124,320 in 2024. Meanwhile approximately US$1m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Aliexpress Top Stores
Aliexpress's flagship domain aliexpress.com generated revenues of US$51,849m in 2024. Forecasts expect a revenue change of 10-15% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | aliexpress.com Alibaba Group Holding, Ltd. | 51,849 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Aliexpress Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Aliexpress reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
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