Fashion Industry in Serbia

Serbian Fashion E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Serbian Fashion E-Commerce Market generated an e-commerce revenue of US$151m in 2025, reflecting an e-commerce growth rate of 0-5% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 0-5% .

Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Serbian Fashion E-Commerce Market, monthly revenues in March of 2026 were US$13m. This represents a change of 10-15% from the previous month.

Serbian Fashion E-Commerce: Product Categories

In the Serbian Fashion E-Commerce Market, Apparel is the largest category, contributing 60% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Biggest Online Retailers in Serbian Fashion E-Commerce

The largest e-commerce retailer in the Serbian Fashion E-Commerce Market is Aliexpress, with an online revenue of US$73,160m in 2025. Its revenue changed by 10-15% in 2025. Following in second place is Zara, followed by Limundo com in third place.

# 1

Aliexpress

Biggest Category

Fashion

Biggest Country

United States

Growth 24/25

10-15%

Revenue 2025 (GMV)

US$73,160m

# 2

Zara

Biggest Category

Unlock

Biggest Country

Unlock

Growth 24/25

Unlock

Revenue (GMV)

Unlock

# 3

Limundo com

Biggest Category

Unlock

Biggest Country

Unlock

Growth 24/25

Unlock

Revenue (GMV)

Unlock

Position	Retailer	Biggest Category	Biggest Country	Growth 24/25	Revenue 2025 (GMV)
1.	Aliexpress	Fashion	United States	10-15%	US$73,160m
2.	Zara	Unlock	Unlock	Unlock	Unlock
3.	Limundo com	Unlock	Unlock	Unlock	Unlock
4.	example123.bla	Unlock	Unlock	Unlock	Unlock
5.	storenamesome-24.xbz	Unlock	Unlock	Unlock	Unlock
6.	emerald-emerald.xb	Unlock	Unlock	Unlock	Unlock
7.	roserose.hru	Unlock	Unlock	Unlock	Unlock
8.	cakestore24.zwr	Unlock	Unlock	Unlock	Unlock
9.	limedatabase.yzu	Unlock	Unlock	Unlock	Unlock
10.	cyan-cpu-chips.yzu	Unlock	Unlock	Unlock	Unlock

Explore the Entire Retail Landscape

• Unlock the full ranking of top e-commerce retailers in the market
• Access comprehensive, filterable rankings tailored to this specific market
• Refine results with a wide range of filters for a sharper market view

Book a Demo Get Access →

Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Serbian Fashion E-Commerce Penetration: Online Market Share

The Serbian Fashion E-Commerce Market reached an online share of 55-60% in 2025. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 60-65% in 2026.

Top Shipping, Payment and Software Providers in Serbian Fashion E-Commerce

One of the key characteristics of any e-commerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Serbian Fashion E-Commerce Market, D Express is the shipping provider offered by most e-commerce retailers, VISA (Cards) is the number one payment provider, and WooCommerce the leading provider of shop software.

Serbian Fashion E-Commerce: Conversion Funnel KPIs

In 2025 , the add-to-cart rate for the Serbian Fashion E-Commerce Market was 12.5-13.0% , while the cart abandonment rate was 80.0-80.5%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.

More Markets