Fashion Industry in Slovenia

Top Online Store
aboutyou.siaboutyou.si
Top Category
Country
Online Share
20-25%

eCommerce Revenue

US$106m
2024

Growth

<0%
2024

Growth Forecast

0-5%
24/25

Average Order Value

2024

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Slovenian Fashion eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Slovenian Fashion eCommerce Market generated an eCommerce revenue of US$106m in 2024, reflecting an eCommerce growth rate of <0% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 0-5%.

Annual Revenue

US$106m
2024

Annual Growth Forecast

0-5%
24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
106
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Slovenian Fashion eCommerce Market, monthly revenues in May of 2025 were US$10m. This represents a change of 10-15% from the previous month.

Revenue Current Month

US$10m
05/25

Growth from Previous Month

10-15%
04/25-05/25

Monthly Revenue (in Million US$)

01/2025
02/2025
03/2025
04/2025
10
05/2025

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Slovenian Fashion eCommerce: Product Categories

In the Slovenian Fashion eCommerce Market, Apparel is the largest category, contributing 60% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Apparel (60%)

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Biggest Online Retailers in Slovenian Fashion eCommerce

The largest eCommerce retailer in the Slovenian Fashion eCommerce Market is aboutyou.si, with an online revenue of US$31m in 2024. Its revenue changed by <0% in 2024. Following in second place is mimovrste.com, followed by zalando.si in third place.

# 1
aboutyou.siaboutyou.si
Biggest Category

Biggest Country

Growth 24/25

Revenue

US$31m

# 2
mimovrste.commimovrste.com
Biggest Category

Biggest Country

Growth 24/25

Revenue

# 3
zalando.sizalando.si
Biggest Category

Biggest Country

Growth 24/25

Revenue

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Slovenian Fashion eCommerce Penetration: Online Market Share

The Slovenian Fashion eCommerce Market reached an online share of 20-25% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 25-30% in 2025.

Online Share

20-25%
2024

Online Share Forecast

25-30%
2025

Online Share/eCommerce Market Share

2022
2023
20-25%
2024
25-30%
2025
2026

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Slovenian Fashion eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Slovenian Fashion eCommerce Market was 12.0-12.5%, while the cart abandonment rate was 79.5-80.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

12.0-12.5%2024
79.5-80.0%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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