Vinted Company & Revenue

Main Category
Main Country Selling to

Revenue (GMV)

US$12,527m
2024

Global Rank

35
2024

Conversion Rate

2.5-3.0%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
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Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Vinted Revenue & Turnover

Vinted Annual Revenue & Growth by Year

Vinted's annual sales amounted to US$12,527m in 2024. This represents a change of 15-20% from the previous year. Vinted is expected to see a growth rate of 15-20% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$12,527m
2024

Annual Growth Forecast

15-20%
24/25

E-Commerce Revenue (GMV in Million US$)

2022
2023
12,527
2024
2025
2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Vinted Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Vinted, revenues in December of 2025 were US$1,507m. This marks a change in monthly revenues of 0-5% from November.

Revenue Current Month (GMV)

US$1,507m
12/25

Growth from Previous Month

0-5%
11/25-12/25

Monthly E-Commerce Revenue (GMV in Million US$)

08-2025
09-2025
10-2025
11-2025
US$1,507m
12-2025

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Vinted Sales by Country & Market Shares

Vinted's main market is France, where the retailer generated 29% of revenues in 2024. Vinted engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Vinted Revenue Split by Product Categories

Vinted sales by product category provide a deeper look into its income structure. Vinted's most significant category is Fashion, which accounts for 85% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Fashion (85%)

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Vinted Customer Demographics and Shopper Insights

13% of the customers of vinted.fr, the largest store of Vinted, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 37% of the customers of vinted.fr are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.

Revenue Breakdown by Customer Age Groups

2024

18-24 (13.0%)

Revenue Breakdown by Customer Income Groups

2024

Low (37.0%)

Vinted Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Vinted's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Vinted either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Vinted's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.

3P Share

100%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
0%100%
2024
2025
1P Activity
3P Activity

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Vinted Top Stores

Vinted's flagship domain vinted.fr generated revenues of US$3,524m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1
vinted.fr
N/A
2021

2022

2023

2024

2025

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Vinted Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Vinted reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.

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2.5-3.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Vinted Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Vinted, the payment providers Apple Pay (E-wallets), Google Wallet (E-wallets) and Credit cards not named (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Vinted offers Colissimo, chronopost and Not communicated.

Payment Provider

Apple Pay (E-wallets)

Shipping Provider

Colissimo

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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