Online Grocery Industry in Thailand
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Thai Food eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Thai Food eCommerce Market generated an eCommerce revenue of US$1,856m in 2024, reflecting an eCommerce growth rate of 25-30% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 35-40%.
Annual Revenue
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eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Thai Food eCommerce Market, monthly revenues in April of 2025 were US$224m. This represents a change of 5-10% from the previous month.
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Growth from Previous Month
Monthly Revenue (in Million US$)
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Thai Food eCommerce: Product Categories
In the Thai Food eCommerce Market, Fresh Food is the largest category, contributing 50% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Fresh Food (50%)
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Biggest Online Retailers in Thai Food eCommerce
The largest eCommerce retailer in the Thai Food eCommerce Market is bigc.co.th, with an online revenue of US$11m in 2024. Its revenue changed by 25-30% in 2024. Following in second place is tops.co.th, followed by lazada.co.th in third place.
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | Electronics | Thailand | 5-10% | US$11m |
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Thai Food eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Thai Food eCommerce Market was 12.0-12.5%, while the cart abandonment rate was 65.5-66.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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