Flowers and Gifts Industry in the UK

Top Online Store
Online Share
25-30%

eCommerce Revenue

US$1,588m
2024

Growth

5-10%
2024

Growth Forecast

5-10%
24/25

Average Order Value

2024

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UK Flowers & Gifts eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The UK Flowers & Gifts eCommerce Market generated an eCommerce revenue of US$1,588m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.

Annual Revenue

US$1,588m
2024

Annual Growth Forecast

5-10%
24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
1,588
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the UK Flowers & Gifts eCommerce Market, monthly revenues in May of 2025 were US$157m. This represents a change of 25-30% from the previous month.

Revenue Current Month

US$157m
05/25

Growth from Previous Month

25-30%
04/25-05/25

Monthly Revenue (in Million US$)

01/2025
02/2025
03/2025
04/2025
157
05/2025

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Biggest Online Retailers in UK Flowers & Gifts eCommerce

The largest eCommerce retailer in the UK Flowers & Gifts eCommerce Market is moonpig.com, with an online revenue of US$284m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is asda.com, followed by next.co.uk in third place.

# 1
Biggest Category

Hobby & Leisure

Biggest Country

United Kingdom

Growth 24/25

0-5%

Revenue

US$284m

# 2
Biggest Category

Biggest Country

Growth 24/25

Revenue

# 3
next.co.uknext.co.uk
Biggest Category

Biggest Country

Growth 24/25

Revenue

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UK Flowers & Gifts eCommerce Penetration: Online Market Share

The UK Flowers & Gifts eCommerce Market reached an online share of 25-30% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 25-30% in 2025.

Online Share

25-30%
2024

Online Share Forecast

25-30%
2025

Online Share/eCommerce Market Share

2022
2023
25-30%
2024
25-30%
2025
2026

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UK Flowers & Gifts eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the UK Flowers & Gifts eCommerce Market was 13.0-13.5%, while the cart abandonment rate was 53.5-54.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

13.0-13.5%2024
53.5-54.0%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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