Apotea Company & Revenue

Apotea's annual sales amounted to US$915m in 2025. This represents a change of 15-20% from the previous year. Apotea is expected to see a growth rate of 5-10% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$915m

2025

Annual Growth Forecast

5-10%

25/26

E-Commerce Revenue (GMV in Million US$)

2023

2024

915

2025

2026

2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

Apotea Sales by Country & Market Shares

Apotea's main market is Sweden, where the retailer generated 100% of revenues in 2025. Apotea engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Apotea Revenue Split by Product Categories

Apotea sales by product category provide a deeper look into its income structure. Apotea's most significant category is Care Products, which accounts for 88% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

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Apotea Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Apotea's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Apotea either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Apotea's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

2025

3P Share Forecast

2026

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1P/3P Revenue/Sales Split

2022

2023

2024

100%0%

2025

2026

1P Activity

3P Activity

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Apotea Top Stores

Apotea's flagship domain apotea.se generated revenues of US$915m in 2025. Forecasts expect a revenue change of 5-10% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1

apotea.se

Apotea AB

2022

2023

2024

2025

915

2026

Position

Store

apotea.se

Apotea AB

2021

2022

2023

2024

2025

915

2026

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Position	Store	2025
1.	apotea.se Apotea AB	915
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Apotea - Other Retailers in the Market

Online stores such as shein.se and matsukiyococokara-online.com are part of the wider e-commerce landscape in which apotea.se operates.

Overview of Retailers Across the Broader Market

apotea.se

shein.se

matsukiyococokara-online.com

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Apotea Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Apotea reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2025, offering insight into user behavior.

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Conversion Rate

2.5-3.0%

2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Apotea Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Apotea, the payment providers Klarna Checkout (E-wallets) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Apotea offers PostNord, DHL and DB Schenker.

Payment Provider

Klarna Checkout (E-wallets)

Shipping Provider

PostNord

Shop Software