Bilka Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Bilka Revenue & Turnover
Bilka Annual Revenue & Growth by Year
Bilka's annual sales amounted to US$112m in 2025. This represents a change of 5-10% from the previous year. Bilka is expected to see a growth rate of N/A in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Bilka Sales by Country & Market Shares
Bilka's main market is Denmark, where the retailer generated 100% of revenues in 2025. Bilka engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Bilka Revenue Split by Product Categories
Bilka sales by product category provide a deeper look into its income structure. Bilka's most significant category is Hobby & Leisure, which accounts for 32% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Hobby & Leisure (32%)
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Bilka Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Bilka's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Bilka either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Bilka's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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Bilka Competitor Analysis & Similar Stores
silvan.dk is the closest competitor to Bilka's largest online store bilka.dk, with a similarity score of 93.0% in 2025. foetex.dk is another key store with a high similarity score of 92.1%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
bilka.dk
Mainsilvan.dk
93.0%foetex.dk
92.1%Compare This Retailer With the Right Peers
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Bilka Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Bilka reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
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