Pchome Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor

Revenue (GMV)

US$1,092m
2025

Global Rank

266
2025

Conversion Rate

2.0-2.5%
2025

Average Order Value

2025

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Pchome Revenue & Turnover

Pchome Annual Revenue & Growth by Year

Pchome's annual sales amounted to US$1,092m in 2025. This represents a change of <0% from the previous year. Pchome is expected to see a growth rate of <0% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$1,092m
2025

Annual Growth Forecast

<0%
25/26

E-Commerce Revenue (GMV in Million US$)

2023
2024
1,092
2025
2026
2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Pchome Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Pchome, revenues in February of 2026 were US$91m. This marks a change in monthly revenues of <0% from January.

Revenue Current Month (GMV)

US$91m
02/26

Growth from Previous Month

<0%
01/26-02/26

Monthly E-Commerce Revenue (GMV in Million US$)

10-2025
11-2025
12-2025
01-2026
US$91m
02-2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Pchome Sales by Country & Market Shares

Pchome's main market is Greater China, where the retailer generated 100% of revenues in 2025. Pchome engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Pchome Revenue Split by Product Categories

Pchome sales by product category provide a deeper look into its income structure. Pchome's most significant category is Electronics, which accounts for 52% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2025

Electronics (52%)

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Pchome Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Pchome's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Pchome either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Pchome's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

0%
2025

3P Share Forecast

2026

1P/3P Revenue/Sales Split

2022
2023
2024
100%0%
2025
2026
1P Activity
3P Activity

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Pchome Financial Analysis: Earnings, Net Worth, Profits

Regularly updated figures from Pchome's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Pchome's gross profit was US$155m, while its operating profit was -US$11.2m.

Gross Profit

US$155m
2024

Operating Profit

-US$11.2m
2024

Net Income

2024

Earnings per Share

2024

Total Assets

2024

Total Equity

2024

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Pchome Number of Employees

Pchome had a headcount of 1,896 in 2024. Meanwhile approximately US$0.6m was generated per employee in 2024

Revenue per Employee (in Million US$)

2020
2021
2022
2023
US$0.6m
2024

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Pchome Top Stores

Pchome's flagship domain pchome.com.tw generated revenues of US$1,092m in 2025. Forecasts expect a revenue change of <0% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1
pchome.com.tw
PChome Online, Inc.
2022

2023

2024

2025

2026

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Pchome Competitor Analysis & Similar Stores

suning.com is the closest competitor to Pchome's largest online store pchome.com.tw, with a similarity score of 99.5% in 2025. jd.com is another key store with a high similarity score of 99.4%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

pchome.com.tw
Main
jd.com
99.4%

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Pchome Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Pchome reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2025, offering insight into user behavior.

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2.0-2.5%
2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Pchome Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Pchome, the payment providers Not communicated (Other) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Pchome offers Not communicated.

Payment Provider

Not communicated (Other)

Shipping Provider

Not communicated

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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