Briscoes Company & Revenue
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Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Briscoes Revenue & Turnover
Briscoes Annual Revenue & Growth by Year
Briscoes's annual sales on its online store briscoes.co.nz amounted to US$62m in 2024. This represents a change of <0% from the previous year. Briscoes's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Briscoes Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Briscoes, revenues in July of 2025 were US$5m on its domain briscoes.co.nz. This marks a change in monthly revenues of 0-5% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Briscoes Sales by Country & Market Shares
Briscoes's main market is New Zealand, where its main online store, briscoes.co.nz, generated 100% of revenues in 2024. Briscoes engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Briscoes Revenue Split by Product Categories
Briscoes sales by product category provide a deeper look into its income structure. Briscoes's most significant category is Furniture & Homeware, which accounts for 48% of total sales in 2024 at its largest online store, briscoes.co.nz. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Furniture & Homeware (48%)
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Briscoes Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Briscoes's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Briscoes either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Briscoes's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Briscoes Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Briscoes's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Briscoes's gross profit was US$197m, while its operating profit was US$64m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Briscoes Number of Employees
Briscoes had a headcount of 2,300 in 2023. Meanwhile approximately US$0.2m was generated per employee in 2023
Revenue per Employee (in Million US$)
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Briscoes Top Stores
Briscoes's flagship domain briscoes.co.nz generated revenues of US$62m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | briscoes.co.nz Briscoe Group, Ltd. | 62 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Briscoes Competitor Analysis & Similar Stores
bedbathandbeyond.co.nz is the closest competitor to Briscoes's largest online store briscoes.co.nz, with a similarity score of 99.3% in 2024. kmart.co.nz is another key store with a high similarity score of 93.2%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
briscoes.co.nz
Mainbedbathandbeyond.co.nz
99.3%kmart.co.nz
93.2%Compare This Retailer With the Right Peers
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Briscoes Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Briscoes's largest online store briscoes.co.nz reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Briscoes Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Briscoes, the payment providers Gift card (Other) and pay by phone (Other) are available at its largest online store, briscoes.co.nz. Shipping providers, on the other hand, vary significantly depending on the market. Overall, briscoes.co.nz offers Self-collection / Click & collect, Aramex and Toll Group.
Payment Provider
Shipping Provider
Shop Software
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