Gifi Company & Revenue

Main Country Selling to

France

Main Category

Furniture & Homeware

Revenue (GMV)

2025

US$180m

Global Rank

2025

1,210

Growth

2025 / 2024

+2%

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Gifi Revenue & Forecast

Gifi Revenue, Sales & Forecast

Gifi's e-commerce revenue reached US$180m in 2025.
Gifi's annual sales changed +2% year over year in 2025.
In 2024, Gifi's e-commerce revenue was US$177m.

Annual Revenue (GMV)

2025

US$180m

+2%

Forecast

2026

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E-Commerce Revenue (GMV in Million US$)

2023

177

2024

180

2025

2026

2027

Forecast

2026

Get Gifi's full revenue forecast in Profiles to size future demand and plan ahead.

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Benchmark Gifi Against Any Retailer

See where Gifi leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.

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Gifi Monthly Sales & Revenue Development

Gifi's monthly e-commerce sales reached US$17m in 10/26.
Gifi's monthly sales changed +20% versus the previous month in 10/26.
Across 2025, Gifi's e-commerce revenue totaled US$180m.

Revenue Current Month (GMV)

10/26

US$17m

+20%

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E-Commerce Revenue (GMV in Million US$)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

10/26

Compare with Other Retailers

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Gifi Top Stores by Revenue

gifi.fr is Gifi's largest store at US$180m in France, a +2% change versus 2024.

#	Store	Main Market	GMV 2025	Growth 24/25
1.	gifi.fr	France	US$180m	+2%

Gifi has only one top store, so there are no other stores to compare it with in this table.

Gifi Sales by Country

France is Gifi's biggest market in 2025 at US$180m and a 100% share, ahead of the next largest markets.

Biggest Market

100%

France

Gifi Revenue Share by Country

France is Gifi's largest market at US$180m, a 100% share, in 2025.

Market Share by Country in 2025

#	Country	GMV Share 2025	Share	GMV 2025
1	France		100%	US$180m

Gifi Competitors

Gifi's biggest store gifi.fr, at US$180m GMV, is most similar to but.fr at a 95.8 Match Score, ahead of karaca.fr at 88.9 and vidaxl.fr at 86.7.

Gifi Competitor Landscape

but.fr is the store most similar to Gifi's biggest store at a 95.8 Match Score, with US$0.4bn GMV.
karaca.fr ranks next as a similar store at a 88.9 Match Score and US$0.2bn GMV.
vidaxl.fr follows at a 86.7 Match Score and US$0.2bn GMV.

Gifi's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

0.1

0.2

0.3

0.4

0.5

0.6

Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

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Top Gifi Competitors & Similar Stores

but.fr tops the stores most similar to Gifi's biggest store at a 95.8 Match Score and a US$190 AOV.
karaca.fr is a close alternative at a 88.9 Match Score and a US$85 AOV.
vidaxl.fr follows at a 86.7 Match Score and a US$68 AOV.

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Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	gifi.fr		US$180.1m	N/A	US$22
1.	but.fr	96%	US$387.1m	N/A	US$190
2.	karaca.fr	89%	US$189.1m	1.7	US$85
3.	vidaxl.fr	87%	US$249.5m	2.3	US$68
4.	laredoute.fr	87%	US$490.7m	2.5	US$95
5.	songmics.fr	86%	US$299.9m	1.7	US$115

Gifi Customer Demographics

At gifi.fr, Gifi's biggest store, 5% of shoppers fall in the 18-to-24 age group and 37% sit in the low income group.

Gifi Customers by Age & Income

5% of Gifi shoppers fall in the 18-to-24 customer age group.
37% of Gifi shoppers sit in the low income group.
The age and income splits cover shoppers of gifi.fr, Gifi's largest store.

Breakdown by Age Group

Breakdown by Income Group

Gifi Conversion Rate & Transaction KPIs

Gifi converts visits at a 2.6% conversion rate in 2025, generating 8,244,217 orders from N/A buyers at a 2.8 purchase frequency.

Conversion Rate

2025

2.6%

Number of Orders

2025

8,244,217

Purchase Frequency

2025

2.8

Gifi Average Order Value

Gifi's gross average order value (AOV) is US$21.83 in 2025.
Discounts of US$2.52 and returns of US$1.01 took Gifi's net AOV to US$18.3 in 2025.
After US$3.55 VAT, Gifi's final AOV was US$21.85 in 2025.

Average Order Value Calculation in 2025

US$21.83

US$2.52

US$1.01

US$18.3

US$3.55

US$21.85

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT