Dia Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Dia Revenue & Turnover
Dia Annual Revenue & Growth by Year
Dia's annual sales amounted to US$323m in 2025. This represents a change of 10-15% from the previous year. Dia is expected to see a growth rate of 5-10% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Dia Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Dia, revenues in January of 2026 were US$32m. This marks a change in monthly revenues of 15-20% from December.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Dia Sales by Country & Market Shares
Dia's main market is Spain, where the retailer generated 90% of revenues in 2025. Dia engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Dia Revenue Split by Product Categories
Dia sales by product category provide a deeper look into its income structure. Dia's most significant category is Grocery, which accounts for 93% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Grocery (93%)
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Dia Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Dia's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Dia either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Dia's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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Dia Top Stores
Dia's flagship domain dia.es generated revenues of US$292m in 2025. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by GMV (in Million US$)
dia.esIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| 1. | dia.es DIA Retail España S.A.U. | 292 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Dia Competitor Analysis & Similar Stores
mercadona.es is the closest competitor to Dia's largest online store dia.es, with a similarity score of 98.8% in 2025. capraboacasa.com is another key store with a high similarity score of 98.6%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Dia Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Dia reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Dia Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Dia, the payment providers Not communicated (Other) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Dia offers Not communicated and Self-collection / Click & collect.
Payment Provider
Shipping Provider
Shop Software
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