Maxi Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Maxi Revenue & Turnover
Maxi Annual Revenue & Growth by Year
Maxi's annual sales on its online store maxi.ca amounted to US$173m in 2024. This represents a change of 20-25% from the previous year. Maxi's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Maxi Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Maxi, revenues in August of 2025 were US$19m on its domain maxi.ca. This marks a change in monthly revenues of 0-5% from July.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Maxi Sales by Country & Market Shares
Maxi's main market is Canada, where its main online store, maxi.ca, generated 100% of revenues in 2024. Maxi engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Maxi Revenue Split by Product Categories
Maxi sales by product category provide a deeper look into its income structure. Maxi's most significant category is Grocery, which accounts for 66% of total sales in 2024 at its largest online store, maxi.ca. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Grocery (66%)
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Maxi Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Maxi's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Maxi either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Maxi's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Maxi Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Maxi's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2023, Maxi's gross profit was US$13,832m, while its operating profit was US$2,833m.
Gross Profit
Operating Profit
Net Income
2023Earnings per Share
2023Total Assets
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Maxi Number of Employees
Maxi had a headcount of 215,000 in 2021. Meanwhile approximately US$0.2m was generated per employee in 2021
Revenue per Employee (in Million US$)
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Maxi Top Stores
Maxi's flagship domain maxi.ca generated revenues of US$173m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by GMV (in Million US$)
maxi.caIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | maxi.ca Loblaw Companies, Ltd. | 173 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Maxi Competitor Analysis & Similar Stores
iga.net is the closest competitor to Maxi's largest online store maxi.ca, with a similarity score of 99.7% in 2024. nofrills.ca is another key store with a high similarity score of 99.6%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Maxi Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Maxi's largest online store maxi.ca reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 4.0-4.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Maxi Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Maxi, the payment providers VISA (Cards) and Mastercard (Cards) are available at its largest online store, maxi.ca. Shipping providers, on the other hand, vary significantly depending on the market. Overall, maxi.ca offers Not communicated and Self-collection / Click & collect.
Payment Provider
Shipping Provider
Shop Software
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