Guinness Sales by Country

Brazil is Guinness's biggest market in 2025 at US$23m and a 13% share, ahead of the next largest markets.

Biggest Market

13%

2nd Biggest Market

11%

3rd Biggest Market

11%

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Guinness Revenue Share by Country

  • Brazil is Guinness's largest market at US$23m, a 13% share, in 2025.
  • United Kingdom is Guinness's second-largest market at US$19m, a 11% share, in 2025.
  • United States is Guinness's third-largest market at US$19m, a 11% share, in 2025.
  • Germany is Guinness's fourth-largest market at US$14m, a 8% share, in 2025.
  • Mexico is Guinness's fifth-largest market at US$12m, a 7% share, in 2025.

Market Share by Country in 2025

#CountryGMV Share 2025ShareGMV 2025
1
13%US$23m
2
11%US$19m
3
11%US$19m
4
8%US$14m
5
7%US$12m

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