Happy Socks Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor
organicbasics.com

Revenue (GMV)

US$18m
2024

Global Rank

7,876
2024

Conversion Rate

3.0-3.5%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Happy Socks Revenue & Turnover

Happy Socks Annual Revenue & Growth by Year

Happy Socks's annual sales on its online store happysocks.com amounted to US$18m in 2024. This represents a change of 0-5% from the previous year. Happy Socks's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$18m
2024

Annual Growth Forecast

0-5%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
18
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Happy Socks Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Happy Socks, revenues in July of 2025 were US$2m on its domain happysocks.com. This marks a change in monthly revenues of 0-5% from June.

Revenue Current Month (GMV)

US$2m
07/25

Growth from Previous Month

0-5%
06/25-07/25

Monthly eCommerce Revenue (GMV in Million US$)

03-2025
04-2025
05-2025
06-2025
US$2m
07-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Happy Socks Sales by Country & Market Shares

Happy Socks's main market is Germany, where its main online store, happysocks.com, generated 15% of revenues in 2024. Happy Socks engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Happy Socks Revenue Split by Product Categories

Happy Socks sales by product category provide a deeper look into its income structure. Happy Socks's most significant category is Fashion, which accounts for 100% of total sales in 2024 at its largest online store, happysocks.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Fashion (100%)

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Happy Socks Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Happy Socks's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Happy Socks either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Happy Socks's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

0%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
100%0%
2024
2025
1P Activity
3P Activity

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Happy Socks Top Stores

Happy Socks's flagship domain happysocks.com generated revenues of US$18m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1
happysocks.com
Happy Socks North America, Inc.
2021

2022

2023

2024

2025

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Happy Socks Competitor Analysis & Similar Stores

organicbasics.com is the closest competitor to Happy Socks's largest online store happysocks.com, with a similarity score of 97.2% in 2024. twothirds.com is another key store with a high similarity score of 96.5%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

happysocks.com
Main
organicbasics.com
97.2%
twothirds.com
96.5%

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Happy Socks Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Happy Socks's largest online store happysocks.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.

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3.0-3.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Happy Socks Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Happy Socks, the payment providers Mastercard (Cards), VISA (Cards) and PayPal (E-wallets) are available at its largest online store, happysocks.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, happysocks.com offers DHL.

Payment Provider

Mastercard (Cards)

Shipping Provider

DHL

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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